US top of travellers’ wish lists for 2022
The US, long closed to Europeans until recently, is the number one bucket list destination for people right across the UK, France, Germany and Italy for 2022.
New consumer insight from travel deals platform HolidayPirates reveals how long-haul destinations dominate consumers’ wish lists.
Traditionally a British favourite, Australia, comes in as Briton’s third most wished for 2022 destination, but with strict restrictions still in place, forward planning remains difficult for travel to the far-flung Commonwealth country.
With different Covid-19 restrictions across the world, the HolidayPirates data also found that 37% of Brits went without any type of holiday at all this year as opposed to less than a fifth in other markets.
In comparison, 85% of French respondents took a domestic, international or both types of holiday this year.
Phil Salcedo, Head of Market for UK & North America at HolidayPirates, said: “Long-haul destinations have simply been off the cards this year. Brits, in particular, have had a tougher time than most when it came to planning a sunny getaway. When we’ve been so confined for so long, It’s no surprise that we are desperate to get to destinations with radically different culture, climate and landscape.
“The diversity and culturally iconic status of the US seemed a world away from our lives in our living rooms and over the past two years, and many of us have taken the virtual journeys from Carrie Bradshaw’s New York to the raw nature of Badlands National Park in Nomadland. Now we want to see it for ourselves.”
Jackie Ennis, VP of Global Markets for Brand USA said: “It’s great to see that the US remains the number one bucket list destination across the UK, France, Germany and Italy. With US borders now reopened to international tourists, we are looking forward to welcoming our friends from all over the world in 2022.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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