US tourism campaign is hailed a success
A marketing campaign for US tourism has been heralded a success.
The million multl-media campaign for Brand USA, in partnership with ad agency JWT, was launched in the UK in May.
Before and after research showed that 14% more Brits said they intend to visit the country after the campaign was aired.
Jay Gray, vice president of business development Brand USA, said: "We are extremely pleased how the campaign has run to date, and with the results so far. We are committed in our activities to the UK market, the largest overseas visitor market to America, and very much look forward to developing further initiatives that will reach both the trade and the consumer directly."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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