Utell unveils niche portfolios
Utell Hotels & Resorts has introduced two new strands into its portfolio called ‘Collections’ and ‘Niche Brands’.
Official launched today at ITB Berlin, Utell claims the new segmentations will increase its competitive edge and strengthen the Utell brand.
“Travel agents will benefit from the more comprehensive and streamlined products, which will help them to identify appropriate hotels and sell them more efficiently and professionally to their customers,” said a spokesman.
“Utell has already concluded a segmentation exercise with two global TMCs to reinforce its commitment to its global preferred trade partners on behalf of its hotels.”
Designed for specific target markets, The Collections portfolio will kick off with Utell Golf and Utell Spa.
Utell plans to add further collections in the coming months, including Utell Beach, Utell Meetings and Utell Business.
Member hotels can also become part of Utell’s new Niche Brands – Luxury and Boutique – which will actively promote hotels offering similar levels of quality, products and services to specific audiences.
Additional marketing programmes for other Niche Brands – Superior, Value and All-Suites – will follow.
Each Utell Collection and Niche Brand will have its own consumer facing website, such as www.utellspa.com and www.utellgolf.com.
Hotels will also benefit from inclusion in high quality directories and electronic marketing to targeted customers.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps