Value-conscious cruisers create unprecedented bookings
Carnival Cruise Line’s one-week reservation record earlier this month marked the second time for the record book during the ongoing peak wave season sales period.
Carnival said it booked 165,308 cruisers between Feb. 7-13, which beat a record nearly four years ago.
Cruise officials called it “unprecedented.”
Royal Caribbean Cruises Ltd. said it had a record week of its own last January.
Not to be left out, Norwegian Cruise Line posted a peak booking day on Jan. 24.
Carnival became the second of the major cruise operators to score a record booking week during the ongoing peak wave season sales period.
When reporting financial results in late January, the management of Royal Caribbean Cruises Ltd. said it had just posted a record week but the company didn’t break out the results by brand.
What’s behind the record-setting?
Cruise line official say value consciousness seems to be a major factor.
Carnival President Gerry Cahill also cited targeted marketing and sales efforts such as the company’s national "Didja Ever" television and social media campaign, and a 72-Hour Sale offering free upgrades.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps