Viator acquires LookTours
Viator, which call itself the single largest online resource for tours and activities worldwide, has gotten even larger with the acquisition of LookTours.
The Las Vegas-based LookTours is a leading provider of local and other major market sightseeing tours and destinations.
Financial terms of the deal were not announced.
LookTours’ collection of activities will add to Viator’s existing portfolio that has more than 4,500 sightseeing tours, attractions and activities. The tour company offers 450-plus destinations in more than 75 countries.
LookTours, founded in 1999, specializes in discounted activities and offers a variety of tours and adventure activities that include bus, helicopter, airplane, jeep and kayak outings.
“This is a major move for Viator, as LookTours brings us a host of benefits, not the least of which is the leadership position in Las Vegas, one of the world’s largest destination markets,” said Rod Cuthbert, founder and CEO of Viator.
Viator will continue to operate the LookTours and Viator brands separately, but plans to share company practices. LookTours will keep Las Vegas as its base.
Viator, which does not currently offer telephone bookings, will gain the benefit of LookTours’ expertise in running a full-service reservations and customer service call center.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026