Vibe releases new ads
Vibe Hotels has released a series of new advertisements aimed at capturing what they describe as the individual personality that has become synonymous with the brand.
In partnership with Love Communications, Vibe says that the new ads are a refreshing change to traditional hotel advertising aligning the brand with style and showcasing it as the contemporary, fashion forward product that it is.
Simon Reynolds, Creative Director at Love said “When we created the campaign for Vibe, we wanted to convey that these hotels are stylish, cool places to stay.” “They’re not the usual boring, vanilla hotels.”
“We want people to feel that when they check-in to a Vibe Hotel, they could expect to have some fun and really enjoy the hotel experience. We used black and white photography to maximize the chic look, and cutting edge graphic design that reflects the hotel’s modernity”.
The campaign headlines include:
** Swanky not wanky;
** Vibe Hotels have 24 hour entertainment; and
** Va Va Room.
Check out our Vibe’s new ads at www.vibehotels.com.au/advertising
Vibe say that their hotels are hotels with personality and are tailored for guests who want to trade in tradition for a fresh and Viberant accommodation alternative, offering a contemporary edge and a whole lot of style.
Reflecting the lifestyle of the guests, Vibe says that the rooms are stylish, the food delicious and the locations providing the best that Sydney, Melbourne and the Gold Coast have to offer.
Report by The Mole
John Alwyn-Jones
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