Virgin Australia seeks approval to partner with Alliance Airlines
Virgin Australia hopes to compete with Qantas with a little help from regional carrier Alliance Airlines.
Virgin and Alliance are seeking approval from the Australian Competition & Consumer Commission (ACCC) to cooperate on mostly regional routes.
They submitted a proposal to ‘efficiently manage capacity and quickly respond to changes in demand due to the Covid-19 pandemic’ the ACC said.
It would cover 40 regional routes and two international routes.
The proposal seeks ‘temporary commercial arrangements that are most suitable for the relevant route, considering demand and risk profile in the exceptional current market conditions.’
They asked to operate risk- and revenue-sharing mechanisms and the ability to set fares as a joint venture.
"The applicants have also requested interim authorisation to facilitate the immediate planning and coordination of services on the relevant routes prior to the ACCC’s final determination in relation to the substantive application for authorisation," the regulator said.
The ACCC will make a decision on an interim authorisation of the proposal in the week by mid-December.
Rival Qantas last year bought a 19.9% stake in Alliance, making it the largest single shareholder, a move which has sparked an investigation by the ACCC.
The investigation is still ongoing.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt