Virgin Australia unveils new Premium Economy
Virgin Australia has unveiled a redesign of its Premium Economy cabins on its Boeing 777 fleet.
Set to launch in late 2015, the new cabins will have 24 seats with a seat pitch of 41 inches.
Passengers will be treated to a plated meal service, inspired by business class, accompanied by a selection of wines from the Business Class cellar.
They will be able to choose different variations of their meals, with different garnishes, along with the time and speed of service.
Premium passengers can also help themselves to light meals, snacks and drinks throughout the flight from a special ‘Premium Larder’.
"The Premium Economy cabin itself will be more spacious and comfortable, with more legroom than any other Australian airline and new cushioned seating to make the journey more restful," said chief customer officer Mark Hassell.
The Premium Economy redesign will be rolled out with the airline’s new Business Class suites which are launching on the Boeing 777 fleet later this year.
Meanwhile, Virgin Australia has confirmed it will renew its ongoing relationship with Tourism Australia which will see the two parties jointly spend A$50 million over the next five years promoting the destination in key international markets.
The primary focus of the deal will be the US, Australia’s fourth largest inbound market.
Tourism Australia and Virgin Australia formalised their commercial partnership in May 2012 and have since worked together on a number of key joint marketing activities.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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