Virgin forges codeshare with ANA
Virgin Atlantic is looking to further penetrate the Japanese business travel sector by agreeing a codeshare deal with All Nippon Airways.
The commercial tie-up, due to be in place from August, will give the UK carrier a heighted presence in Japan through ANA, which carries 50 million passengers a year.
The agreement means the two airlines will codeshare on their respective daily flights between London Heathrow and Tokyo.
It means that passengers will have the choice of a morning and evening departure from London and they will be able to fly onwards in Japan on ANA’s domestic services. Meanwhile, ANA passengers can fly on Virgin services across its network.
Virgin will also be able to better compete with British Airways which co-operates with ANA’s rival Japan Airlines between London and Tokyo.
Virgin president Sir Richard Branson, who unveiled the new pact as part of the airline’s 20th anniversary of serving Japan, said the deal would enable the carrier to better penetrate the Japanese business travel market, making use of ANA’s domestic strength.
Phil Davies
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