Virgin installs virtual rollercoaster in first Wales store
Virgin Holidays has unveiled its first retail store in Wales, which includes a virtual reality rollercoaster, a complimentary bar serving cocktails and a selection of Upper Class and Premium seats.
The £450,000 Cardiff store has been kitted out like an airport lounge and, says Virgin, offers customers ‘a unique immersive holiday experience’.
Located in St David’s Shopping Centre, it also includes a children’s play area.
Virgin Holidays MD Joe Thompson: "We’re proud to unveil our first v-room in Wales – marking a £450k investment in Cardiff’s high street, and bringing the holiday experience to customers before they depart."
In total Virgin Holidays now has 11 v-room high street stores across the UK, as well as concession stores in House of Fraser Cardiff and Debenhams in Swansea. In total the company now employs 15 full time Virgin Holidays staff across Wales.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain