Virgin TV ad campaign designed to instil urgency
Virgin Holidays will launch its turn-of-year TV campaign tomorrow, hoping to instil a sense of urgency in the customer.
The advert features 100 people, some of them real Virgin Holidays customers, running down a Barbados beach in dramatic slow motion.
An aerial shot from above shows they’re racing for hundreds of floating lilos, which spell out the word SALE, while a voiceover comments: "The Virgin Holidays Sale, it won’t last forever."
The premier of the television commercial will take place at 7.15pm during ITV’s Emmerdale.
Jay Kossifos, head of brand and campaigns at Virgin Holidays, said: "Our new Seize The Holiday platform is designed to show everyday people that the world is literally at their fingertips – we hope we’ve delivered the message in a slightly different way in our sales period, as we did with our live advert in September.
"Whatever way people interpret this, the message is simple: don’t just sit there and let the world pass you by."
Virgin expects to take as much as 40% of its annual revenue during the peak booking period.
Its sale starts on December 26 and will run until the end of January.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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