Virgin unveils £6m birthday campaign
Monday, 05 Jan, 2009
0
Virgin Atlantic is embarking on a £6 million promotional campaign as the airline prepares to mark its 25th anniversary this summer.
The advert features iconic images of the 1980s, such as the Rubik’s Cube, brick-sized cellphones, Our Price Records and the Asteroids video game.
The airline marks its 25th anniversary on June 22 and has carried more than 65 million passengers since 1984.
The carrier will be celebrating its 25 years with a series of special fares, campaigns and events in the run-up to its birthday.
Chief executive Steve Ridgway said: “We’re fighting back against the doom and gloom in the airline industry.
“While our competitors are feeling down in the dumps, our passengers want us to celebrate the transformation we’ve brought about in the industry since our launch in 1984.
“You can count on Virgin Atlantic to raise spirits with some of our lowest fares ever and look into the future with optimism, as we did 25 years ago.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements