Virgin unveils £6m birthday campaign
Sunday, 05 Jan, 2009
0
Virgin Atlantic is embarking on a £6 million promotional campaign as the airline prepares to mark its 25th anniversary this summer.
The advert features iconic images of the 1980s, such as the Rubik’s Cube, brick-sized cellphones, Our Price Records and the Asteroids video game.
The airline marks its 25th anniversary on June 22 and has carried more than 65 million passengers since 1984.
The carrier will be celebrating its 25 years with a series of special fares, campaigns and events in the run-up to its birthday.
Chief executive Steve Ridgway said: “We’re fighting back against the doom and gloom in the airline industry.
“While our competitors are feeling down in the dumps, our passengers want us to celebrate the transformation we’ve brought about in the industry since our launch in 1984.
“You can count on Virgin Atlantic to raise spirits with some of our lowest fares ever and look into the future with optimism, as we did 25 years ago.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
Posting....
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt