Virgin Voyages makes inaugural Iceland call
Virgin Voyages marked a first this week as Scarlet Lady became the first ship in the fleet to dock in Iceland.
The Reykjavik call kicks off the cruise line’s entry into the Nordic region, with stops in Ísafjörður and Akureyri earlier this week.
“Scarlet Lady was the ship that started it all, and is still setting the pace,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
“Her arrival in Iceland reflects growing global demand for our approach to ocean-going vacations.”
As Scarlet Lady calls on Iceland, Brilliant Lady – Virgin Voyages’ fourth ship – just completed final updates in Palermo. The new ship is sailing toward the UK and Lisbon for first-look on-board events before a MerMaiden Voyage from New York City on September 3.
This coast-to-coast inaugural season spans four US markets including New York, Miami, Los Angeles and Seattle, including a first ever Alaska season in 2026.
“With each new ship, we’re listening more and refining faster,” said Michelle Bentubo, Virgin Voyages’ Chief Operations Officer.
“Brilliant Lady’s North American tour is a milestone, not just in scale, but in how we continue evolving the experience.”
In response to interest for longer sailings, Virgin has added new seven-night Caribbean itineraries from Miami.
In preparation for her official launch date, Brilliant Lady is currently hosting a four-day cultural experience at sea for Crew called The Virgin Way.
Related News Stories: Virgin Voyages' Brilliant Lady Prepares for Her Debut, Pulling Back ... Virgin Voyages back in Portsmouth 16% commission is great… Virgin Voyages - TravelMole Virgin Voyages Embarks on "Mystery Voyage," A New Reality Travel ... Virgin Voyages hails record revenue growth Virgin Voyages launches true crime themed cruise with live podcasts PortMiami posts new record of 8.2 million cruise passengers JetBlue's Paisly expands cruise line portfolio Virgin Atlantic opening LAX Clubhouse Unforgettable Croatia hails trade bookings growth
Learn more about : Virgin Voyages ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt