Virtuoso backs sustainable tourism transformation
Luxury brand releases "Sustainable Tourism: From Trend to Transformative Movement,"
Virtuoso has released a new white paper calling sustainable tourism a "transformative movement." The white paper, "Sustainable Tourism: From Trend to Transformative Movement," reveals how the organization can leverage its position and relationships in luxury travel to elevate sustainable tourism best practices.
The white paper outlines Virtuoso’s action plan to advance this goal, including:
- Compiling a database of Virtuoso partners’ sustainability success stories and best practices, and making this easily available for Virtuoso-affiliated travel advisors to craft itineraries for a great trip that also gives back to local people and the planet.
- Increasing sustainable tourism awareness and training for Virtuoso staff, establishing an interest group for Virtuoso travel advisors and partners, and creating a sustainability specialist designation for advisors.
- Promoting travel consumer education on sustainable tourism as an important factor in trip planning, with easier ways to find advisors and partners committed to enjoyable and responsible travel.
"Travel creates a path to human understanding and peace, and allows countries to protect natural resources in a way that would not be possible without its economic contributions," said Virtuoso Chairman and CEO Matthew D. Upchurch in a written statement. "We support the individual sustainability practices of our partners, who in turn support their own communities. And it’s through their stories that we find the inspiration that educates our advisors and encourages their clients to make more informed travel decisions."
Read it for yourself download it here
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