Visit Florida launches capital campaign
Visit Florida has launched a month-long campaign designed to woo UK visitors by ‘brightening up the days of Londoners’.
The ‘Moments of Sunshine’ campaign runs throughout January, each time hosted by a different Florida partner.
The first initiative was at Waterloo train station when the tourist board’s official car hire partner Hertz surprised commuters with free gifts, including fresh oranges and free copies of Family Traveller magazine.
Passers-by could also get their photo taken with an astronaut.
A special Sunburst tuc-tuc will now appear at other locations across the capital, including Canary Wharf, South Bank, Old Spitalfield’s Market, and Westfield shopping centre in Shepherd’s Bush.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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