VisitBritain gets very social
Britain’s national tourism agency has launched a new website using social media, online content and mobiles to enthuse potential visitors to the country.
With 95 percent user-generated image content throughout, the new multilingual version of visitbritain.com will include the latest social media platforms and magazine-style travel features.
VisitBritain said it recognises that social media has become crucial in the way families decide which holiday to go on, and so syndication and aggregation are enabled within the site so that all content is available across a wide range of travel sites and blogs.
Laurence Bresh, director of marketing VisitBritain, said, “The new website is key to delivering our strategy to inspire visitors to visit Britain before, during and after the Olympic Games.
“The site has been in development for a year and we have worked hard, along with our suppliers, SapientNitro, to fully tie together the inspirational and functional aspects of planning a holiday which our customers have asked for.
“If you see a picture in the interactive gallery, it also shows you where it is located on a map of Britain along with what there is to do around the area, places to visit, places to stay and directs the visitor to our online shop to help them buy travel products that will enable them to make planning their trip as simple as possible.”
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026