VisitBritain launches global digital campaign
VisitBritain launches a digital global marketing campaign this week using short films and stories to entice visitors.
The campaign ‘I Travel For…’ aims to promote unexpected experiences and less-explored destinations in Britain, alongside its more famous landmarks and attractions.
The digital campaign kicks off with a launch film on Facebook and Instagram, followed by a series of films and images promoting destinations across Britain.
Running across social media channels from February to April, it will target visitors from Australia, France, Germany, the US, China, India, Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman.
As part of the campaign, VisitBritain is also working with British Airways, Expedia and other commercial partners across key inbound visitor markets.
VisitBritain Chief Executive Sally Balcombe said: "By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now."
Overseas visits to the UK are forecast to exceed the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4% on 2017.
Spending by overseas visitors to the UK is forecast to reach £26.9 billion in 2018, up 6.8% on 2017.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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