VisitBritain launches multi-million pound tourism marketing campaign
VisitBritain rolled out its new multi-million pound international tourism marketing campaign for 2023.
The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a diverse destination.
This first phase has a budget of £9.8 million and runs until early spring in core markets.
These include the US, Canada, the GCC and European markets.
In Europe and the GCC, the ‘See Things Differently’ advertising campaign – ‘Spilling the Tea on Great Britain‘ features images and short films.
In Canada and the US the campaign, called ‘Fake (Br)it Till You Make It,’ highlights the regional diversity.
The phased advertising campaign gets underway with a variety of local phrases used alongside destination images from across Britain.
Later in March, a series of short films sees Brits sharing a warm welcome in local accents.
Learn more about : Visit Britain ( N. America ) Visit Britain ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports