VisitBritain rolled out its new multi-million pound international tourism marketing campaign for 2023.
The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a diverse destination.
This first phase has a budget of £9.8 million and runs until early spring in core markets.
These include the US, Canada, the GCC and European markets.
In Europe and the GCC, the ‘See Things Differently’ advertising campaign – ‘Spilling the Tea on Great Britain‘ features images and short films.
In Canada and the US the campaign, called ‘Fake (Br)it Till You Make It,’ highlights the regional diversity.
The phased advertising campaign gets underway with a variety of local phrases used alongside destination images from across Britain.
Later in March, a series of short films sees Brits sharing a warm welcome in local accents.
