VisitBritain to host international travel trade buyers
VisitBritain will welcome 50 international travel trade buyers for a series of educational visits across Britain.
The trade visits, starting Monday 14 March, are a mix of three to five day itineraries to destinations across England, Wales and Scotland.
They give international buyers the chance to experience the latest tourism products.
Buyers from the UK’s three largest inbound tourism markets, the US, France and Germany, are attending as well as from Canada, the Netherlands, the Nordics, Italy and Spain.
VisitBritain Deputy CEO Patrica Yates said:“We are delighted to be reconnecting international travel buyers with local destinations, highlighting the tourism products on offer.”
“Working with the international trade, ensuring they are ready to sell Britain, is crucial to driving back bookings and spending. We also want to broaden travel itineraries, encouraging visitors to stay longer and explore further.”
Buyers will learn about VisitBritain’s £10 million GREAT Britain marketing campaign ‘Welcome to Another Side of Britain,’ with a spotlight on cities, hit hard by the absence of international visitors and their spending.
There will also be an overview on this year’s landmark events including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and the ‘Unboxed’ events across the UK.
All itineraries include London with 11 buyers from the US heading to Devon and Cornwall and nine Canadian buyers to the West Midlands, as the region prepares to host the Birmingham 2022 Commonwealth Games.
Six buyers from France will visit Kent and six German buyers will visit The Cotswolds. Four buyers from the Nordics will travel to Northern England and the Scottish Borders, four from the Netherlands will go to Wales and 10 buyers from Italy and Spain will visit Scotland.
The educational visits come as VisitBritain also gears up to host its flagship global trade event ExploreGB Virtual from 21 to 25 March.
VisitBritain’s latest forecast for 2022 estimates 21.1 million inbound visits to the UK, which is 52% of 2019 levels.
Inbound tourism was worth more than £28 billion to the UK economy in 2019, its third largest service export.
Learn more about : Visit Britain ( N. America ) Visit Britain ( Asia Pecific ) Visit Britain ( United Kingdom )
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