Warner Bros creates new theme park, experiences business

Friday, 05 Sep, 2024 0

Warner Bros. Discovery is revamping its business.

It is creating a new business unit to boost live experiences like theme parks, studio tours and themed entertainment.

The new business unit is called Warner Bros. Discovery Global Experiences.

It will feature its own operated experiences such as the studio tours along with licensed third-party operated entertainment.

This includes partnerships with Universal Destinations & Experiences, for the Harry Potter themed attractions.

Simon Robinson, COO of Wbd Studios, will head up the new division which will ‘bring the existing licensed entertainment and owned and operated teams into a single worldwide division.’

“WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, chief revenue and strategy officer of Warner Bros. Discovery.

“Bringing these two teams together will offer even more engaging in-person experiences and events in every market.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941, which makes PAL the oldest and longes...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand economy, its single platform for global...

From the beginning, ATI’s philosophy has been “innovation, not duplication.“ Developing specialized technology solutions to connect over 30,000 accommodation, attracti...

ITB Asia, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for...

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official tourism, destinations and events website, let us inspire your n...

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle the coast and feed the land. An island that’s small on size, b...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at the forefront of the ind...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited for hundreds of thousands of years. Moroccan culture...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, ...

Babble is a leading technology business that is reimagining how we do work. Founded in 2001, the company works with over 4,000 organizations in a wide range of sectors...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and Labrador—is a place of remote coastlines...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a unique destination that welcomed more...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in 1972, Carnival Cruise Line — “The World’...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless, for those who want to dive a little deeper, explo...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer a variety of cruises that feature iconic s...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners and customers choose us for o...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order to boost the tourism offering and rai...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist tour operator of our kind when we emerged back in 198...