Wego, way to go in Australia
SYDNEY – With significant growth expected in the Australian online travel market and a 30 percent increase in Australian traffic since its relaunch from Bezurk in May, Asia’s fastest growing travel search engine Wego has launched www.wego.com.au.
Australia has become the second largest market for Singapore-based Wego and the launch is the first of a number of localised sites the company will roll out across Asia Pacific.
“Australians are sophisticated online users when it comes to travel and there is enormous potential here. Growth for the Asia Pacific online travel market has been estimated to hit 50 percent from 2006 to 2009 and Australia is a key market,†said Wego CEO, Martin Symes.
Wego.com.au delivers ready-to-buy, ready-to-travel traffic to partner sites, resulting in a better ROI for partners than generic search engines, said Symes.
Wego’s distribution partnerships with some of the region’s biggest portals (among them Yahoo!, MSN and Lonely Planet, as well as Australia’s news.com.au) give its partners access to millions of people around Asia Pacific and the rest of the world.
“Over a hundred travel sites from all over the world already partner with Wego, “ added Symes. “We believe in offering partnerships that are performance-driven. Our partners’ success is our success.â€
Travel sites are offered a number of advertising options, including sponsored listings, deal listings and display advertising.
A Wego Sydney office has been opened, headed by marketing manager Sam Lindner. Lindner was most recently general manager at Neo Digital.
Ian Jarrett
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