Which travel TV ad was voted biggest hit?
Tuesday, 28 Jan, 2011
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Thomas Cook’s television ad campaign, featuring Jamie and Louise Redknapp, was voted the most popular in 2010.
In a competition by CIMTIG, it got 35% of the vote from 3,000 consumers, beating rival Thomson into fourth place with only 12%.
Here’s the top 10 list:
- Thomas Cook – featuring Jamie & Louise Redknapp – (35%)
- James Villa Holidays – ‘Happy Feet’ – (22%)
- Hoseasons – (14%)
- Thomson – ‘Your Holiday to a T’ – (12%)
- Butlins – ‘Dust in the Wind’ featuring Ludo the Dino – (9%)
- Virgin Atlantic – ‘Got it’ – (3%)
- Haven – ‘What I did on my holiday’ – (3%)
- Saga Holidays – ‘We’ve got people talking’ – (2%)
- Royal Caribbean – (1%)
- Travelsupermarket – featuring Jedward – (1%)
- P&O Cruises – Explorers – (0%)
- Canadian Affair – (0%)
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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