Which travel TV ad was voted biggest hit?
Wednesday, 28 Jan, 2011
0
Thomas Cook’s television ad campaign, featuring Jamie and Louise Redknapp, was voted the most popular in 2010.
In a competition by CIMTIG, it got 35% of the vote from 3,000 consumers, beating rival Thomson into fourth place with only 12%.
Here’s the top 10 list:
- Thomas Cook – featuring Jamie & Louise Redknapp – (35%)
- James Villa Holidays – ‘Happy Feet’ – (22%)
- Hoseasons – (14%)
- Thomson – ‘Your Holiday to a T’ – (12%)
- Butlins – ‘Dust in the Wind’ featuring Ludo the Dino – (9%)
- Virgin Atlantic – ‘Got it’ – (3%)
- Haven – ‘What I did on my holiday’ – (3%)
- Saga Holidays – ‘We’ve got people talking’ – (2%)
- Royal Caribbean – (1%)
- Travelsupermarket – featuring Jedward – (1%)
- P&O Cruises – Explorers – (0%)
- Canadian Affair – (0%)
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive