WTM to release 2010 travel trends research
Ahead of next month’s World Travel Market in London, Euromonitor International has been taking a look back at its 2009 WTM Global Trends Report.
Among the 2009 trend predictions that were on the money were:
The ‘Obama Effect’ and African tourism
The 2009 study anticipated a surge in interest in ‘roots tourism’ or visits from Africans living abroad following the election of Barack Obama, the first US president with African heritage.
Experts widely believe the ‘Obama Effect’ has helped drive interest in the region and international tourist increased 5% in 2009, bucking the downward trend in most other destinations.
Pop-up Hotels
The 2009 WTM Global Trends Report also tipped Pop-up Hotels as a key trend and this was borne out in events such as the ‘Only In London’ event in March when the world’s smallest pop-up hotel was set up in key tourism landmarks across London.
Female-only accommodation
Female-only accommodation was also highlighted in the 2009 WTM Global Trends Report and London’s Dukes Hotel launched its Duchess Rooms targeting female business and leisure guests to capitalise on this trend.
Latin America travel
Economic growth and increasing disposable income in Latin America has sparked demand for long-haul travel for tourists in the region, a trend highlighted in the 2008 report. In June this year, Qatar Airways began daily flights to Brazil and Argentina tapping into this trend.
Pet Travel
A growing demand for pet facilities from airlines and destinations was another trend identified in the 2007 Global Trends Report. Since then Lufthansa has opened a luxury lounge for pets at Frankfurt Airport.
In addition, Walt Disney World, Florida, is now offering Best Friends Pet Care, a full-service pet resort accommodating up to 300 pets and including a grooming salon.
The results of the 2010 WTM Global Trends Report will be launched at World Travel Market on Monday, November 8.
Ian Jarrett
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