Yotel inks milestone franchise agreement with Hilton
Hotel chain Hilton has just announced a bespoke franchise agreement to bring onboard hotel company Yotel as a soft brand.
The Yotel boutique brand, with 23 properties across 10 countries, will join its distribution network.
All Yotel locations will be bookable via Hilton’s distribution channels and the Hilton Honors loyalty program.
It is a unique franchise deal where Yotel retains full control of its brand and operational functions.
The first Yotel hotel opened in London 18 years ago as an urban tech-focused ‘microtel’ brand and has expanded to major cities like New York, Tokyo, Amsterdam and Singapore.
Yotel becomes the first independent brand in the ‘Select by Hilton’ collection.
“What changes for Yotel is access, not identity, in a capital-light and scalable way,” said Yotel CEO Phil Andreopoulos.
Yotel has plans to significantly boost its hotel portfolio in the coming years.
“This agreement further strengthens our network effect by connecting a beloved independent brand like Yotel into the powerful Hilton Honors network,” said Christian Charnaux, Hilton chief development officer.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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