Young holidaymakers focus of Balearics safety campaign
The British Consulates in Palma and Ibiza teamed up the Balearic Government to launch a joint safety campaign focused on young British holidaymakers.
It is urging young travellers to ‘Stick with your Mates’ for a holiday to remember, rather than one to forget.
The campaign is part of a publicity drive to advise British tourists that travel is different this year and to make sure they are taking all the necessary measures to prepare for their holiday.
British tourists are urged to check FCDO travel advice before departure to be fully informed on the entry requirements for Spain, and be fully aware of local Covid restrictions.
In recent years there have been a number of tragic accidents involving young British tourists visiting the Balearic Islands – many involving falls.
The vast majority of these incidents took place when people were on their own, having been separated from friends.
The Stick with your Mates campaign first began in 2019 – giving young people tips and advice about how to look after each other and help avoid accidents and injuries on holiday.
During the 2019 season there were 61% fewer serious falls and 50% fewer fatalities (compared to 2018).
With Covid protocols now an extra consideration for all travellers the campaign is encouraging friends to stay together, with advice on sensible drinking and keeping an eye on each other’s drinks, and asks that holidaymakers don’t leave a friend alone at the end of the night.
It also advises friends to set up a Whatsapp group so they can keep in touch if friends get split up.
The campaign will feature short videos and digital images that will be targeted at young people visiting the islands through Instagram and Facebook.
Consul General Lloyd Milen said: "The Balearic Islands have long been a favourite with British tourists. Resorts such as Magaluf and San Antonio, amongst others, are hugely popular with young British visitors, but of course, travel is different this year."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026