About us
Japan National Tourism Organization (JNTO), a public organization of the Japanese government, promotes Japan as a leisure and business destination with the aims of encouraging international visitors to delve deeper into Japanese culture and furthering exchange between Japan and the wider world. The JNTO London office works across eight designated markets to disseminate information on Japan, conduct publicity and exhibitions around travel to Japan, develop tours to Japan, and much more.
Company Name : Japan NTO
News & announcements
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06 Apr 24
Partner News
Heritage Holidays: A guide to the ultimate cultural trip to JapanJapan has an incredibly rich cultural landscape. From its natural beauty to its unique ...Read moreHeritage Holidays: A guide to the ultimate cultural trip to Japan - News & announcementsJapan has an incredibly rich cultural landscape. From its natural beauty to its unique cuisine, there is so much to discover in this amazing country. Thanks to its long and rich history, Japan is home to 25 UNESCO World Heritage Sites and has 22 elements named as UNESCO Intangible Cultural Heritage. Here is a round up of some of the most unique UNESCO experiences to add to the itinerary for a heritage-themed holiday in Japan taking in gastronomy, outdoor activity and accommodation. Hike the Kumano Kodo Pilgrimage trail in Wakayama Celebrating its 20th anniversary as a UNESCO World Heritage Site, the Kumano Kodo trail is one of only two pilgrimage routes worldwide to hold the UNESCO designation. Made up of a network of pilgrimage routes linking ancient shrines to one another, visitors start off at the largest torii gate in Japan and end at the tallest waterfall in the country. The trails vary in difficulty and length, ranging from several hours to a few days. The original and main route - the Koyasan Choishi-michi Pilgrimage Trail is the traditional entrance to the religious city of Koyasan stretching 23.5km. The trail is marked by 180 Choishi, which are three metre tall stone pillars in the shape of the five-elements pagoda. Stay in a traditional gassho-house in Gokayama Nestled in Toyama Prefecture is Gokayama, a UNESCO World Heritage Site which unveils a rich tapestry of history through its iconic gassho-zukuri farmhouses dating back to the Edo period. These unique structures, shaped like clasped hands in prayer, withstand heavy snowfall and embody the resilience of the local community. Visitors can stay overnight in two of the villages located in Gokayama, Suganuma and Ainokura, immersing themselves into the local traditions and culture. Those seeking a more in-depth look into the heritage of the region can head to the Gokayama Ainokura Folklore Museum which showcases the region’s traditional tools and artefacts which embody Gokayama’s cultural legacy. Step back in time in Omori Seemingly untouched by the modern world, Omori is one of Japan’s most well-preserved historic districts. Once home to government officials, samurai and merchants, the small town served one of the richest silver mines in the world - Iwami Ginzan. The mine was officially inscribed as a UNESCO World Heritage Site in 2007 with its unique landscape and the fact that it co-existed with its natural environment over a long time, being a deciding factor in the awarding of the title. Today, visitors can explore the mine via the Ryugenji Mabu Mine Shaft which showcases the various mining processes used throughout the centuries. Travellers can also make a stop at the nearby World Heritage Centre to learn everything about the local area and its history. Visitors should note that motor vehicles are not allowed in the mine area, however there are bike rental spots in Omori where e-bikes are available for hire. Discover Japan through flavour In 2013, Japanese cuisine, washoku, was designated a UNESCO Intangible Cultural Heritage. Though Japanese food has been popularised all over the world, washoku can only be truly appreciated in Japan. Wa which means “Japan” or “harmony” and shoku which means “food” or “to eat” combine to create dishes of great depth and variety that draw attention to the natural goodness of ingredients. Japan’s deep respect for nature shines through in the way ingredients’ inherent qualities take centre stage in every meal. The ultimate expression of washoku is seen in kaiseki ryori - Japanese-style fine dining - where every dish is luxurious from service to decor and most importantly the food itself. This exquisite dining experience can be found at most traditional restaurants around Japan. -
10 Oct 23
Expert Hub
Japan is more than the hottest honeymoon destination of 2024According to tour operators and travel agents in the US and Europe, Japan has ...Read moreJapan is more than the hottest honeymoon destination of 2024 - News & announcementsAccording to tour operators and travel agents in the US and Europe, Japan has become the hottest honeymoon destination in 2023. Since borders reopened in October 2022, post coronavirus closures, visitor numbers have nearly reached pre-pandemic levels with more than 2.3 million overseas arrivals in July alone, reported the Japan National Tourism Organization (JNTO). That's impressively close to the 2.9 million who visited in the same month of 2019, which was a record-breaking year for Japanese tourism. “While there will always be couples who prefer to spend their full honeymoon lounging on the beach or by the pool, we're seeing that more and more pairs want to experience local culture, try new activities, and be active for at least part of their trip.”, says Gabriella Rello Duffy, Editorial Director Of Brides. In addition to the temples, sushi, and soba noodles, Japan’s wellness, culture, nature, arts, and everything in between are attracting visitors. Having fallen in love with almost everything about Japan after several visits some years ago, including one unforgettable trip as a tourism development consultant for JNTO and Japan Airlines to develop what was named “The Backroads of Japan” program, my round-the-world honeymoon included Japan. My wife loved it! The same itinerary would work well today, Tokyo (3 nights) – Mount Fuji - Nagoya – Kyoto (2 nights) – Takayama (1 night) – Kanazawa (1 night), which provides the must-visit major cities, plus rural Japan. This includes the must-visit temples, and taking the bullet train in between. Don’t worry about budget, as three to five-star hotels in the major cities will do just fine for Westerners. There is a wide range of budget Japanese inns called Minshuku (Bed and Breakfasts), only found in small villages or the more up-class selection of Ryokans is a must in rural areas or even in Kyoto. Many have tatami-matted floors with western beds or even better, try the traditional sleeping on a futon mattress at the Japanese inns. Learn more about Minshuku versus Ryokan. Takayama is a beautiful city in the Japanese Alps. It is worth the 3.5 hour side trip by train. The narrow streets of its Sanmachi Suji historic district are lined with wooden merchants’ houses dating to the Edo Period, along with many small museums. But there are many. Beautiful small historical Japanese towns with traditional architecture with lots of inns, which are near Kyoto (here is a list) While the best time to visit Japan is during spring (March to May) and autumn (September to November). This is when Japan is at its most vibrant, with delicate cherry blossoms or bright red leaves adding contrast to the scenery. Remember, it can also be very crowded at this time. My honeymoon was in Winter, which was just fine because one gets to experience things like the:- traditional Japanese Saki breweries’ peak brewing winter months of January and February and rituals around it.
- Coming of Age Day, when young adults (18 years old) are celebrated for reaching the age of maturity, with the girls dressed in their Kimono dresses throughout Japan. It is held annually on the second Monday of January. Quite the sight.
- Bean Throwing Day or Setsubun (February 3) is a tradition to scatter roasted beans on this day to chase away evils and troubles. Go to a temple and watch grown-up monks through beans at each other.
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01 Aug 23
Partner News
Experience Japan in First Class – Japan NTOThe unrivalled hospitality and attention to detail, coupled with rich culture and tradition, makes ...Read moreExperience Japan in First Class – Japan NTO - News & announcementsThe unrivalled hospitality and attention to detail, coupled with rich culture and tradition, makes Japan one of the world’s most luxurious travel destinations. From Michelin-starred traditional dining experiences to luxury hotels surrounded by World Heritage sites, there’s plenty of variety for those seeking the ultimate first class experience. Dining Celebrate the joys of life at Michelin-starred Kikunoi With three Michelin stars under its belt, the world-famous Kikunoi is a highly acclaimed Japanese restaurant serving a traditional multi-course dinner, kaiseki-ryori. Currently headed by Chef Yoshihiro Murata, Kikunoi is named after the chrysanthemum-shaped well that his ancestors guarded for their lord. Embodying the concept of kirei-sabi, which means to convey powerful elegance and beauty without being too showy, the flagship restaurant in Kyoto’s historic Higashiyama district is set in a traditional manor which resembles a samurai residence. Chef Murata regards Kikunoi as a “living museum” where every element tells a story of the Japanese heritage, tradition and culture. In line with this, the restaurant uses exquisite tableware and decor which were carefully curated to complement the food and reflect the season. Believing that restaurant dining is a celebration of the joys of life, Chef Murata uses the only the finest seasonal ingredients sourced from all across Japan with the aim of delighting and surprising guests through constant innovation. Reservations are required and can be made online. Transport Travel through Kyushu in luxury Launched in October 2013, the Seven Stars Kyushu is Japan’s first luxury sleeper train. With an aim of promoting Kyushu to the world, its name represents the seven prefectures of Kyushu Island and is also a tribute to the seven major attractions of Kyushu - nature; food; onsen; history & culture; “power spots” to refresh the mind, body and soul; humanity; and trains. The exterior of the train features a gold Seven Stars emblem against the royal wine red colour of the seven cars. The first and seventh cars feature panoramic windows, giving guests full visibility of the beauty of Kyushu. In line with showcasing tradition and culture, the train features a ryurei style tea room which has chairs for guests instead of having them kneel on the floor. With just 10 guest suites on board, the train is exclusively furnished for a maximum of 20 guests. Journeys also give guests a unique culinary experience, with food on board being prepared by accomplished chefs who represent Kyushu. Applications for trips between October 2023 and March 2024 are now closed, but travellers can look forward to applications for spring to autumn 2024 journeys opening in October 2023. Experience Eastern Japan in style The luxurious Train Suite Shiki-Shima offers the ultimate hospitality experience, transporting passengers around Tohoku and Hokkaido in ornate gold-lined carriages. With the first and last carriages designed as observation decks, guests on the train can view the sweeping landscapes of Japan. The train’s wooden interior is designed to resemble tree branches stretching into the sky. Dining on the Shiki-Shima offers sensational culinary delights, made with nourishing seasonal ingredients sourced from the various regions of eastern Japan. Guests can unwind in a selection of the Suite Rooms, which showcase specially-made baths made from 300-year-old cypress wood from Nagano prefecture. Accommodation Luxury surrounded by heritage, Nara Located on the western edge of Nara Park, Shisui, a Luxury Collection Hotel, is set to open on 29 August 2023. Surrounded by World Heritage sites such as the Kasuga Taisha Shrine, Kofukuji Temple and the Todaiji Temple, the hotel seeks to marry tradition with modernity. Featuring eight buildings with a total of 43 guestrooms, where several offer private onsen either indoor, or open-air. Situated amidst the Yoshikien area which houses a teahouse, pond and moss garden, the hotel derives its name from the Shikan Suiyou which translates to “purple trunk and green leaves”, reminiscent of the scenic vistas which have been cherished in Nara since ancient times. Luxurious city getaway, Shibuya Set to launch on 1 September 2023 in Tomigaya, Shibuya, TRUNK(HOTEL) Yoyogi Park is located in the heart of Tokyo, within close proximity to the lush greenery of Yoyogi Park. The hotel will feature 25 guest rooms, as well as a rooftop infinity pool with views over Miyashita park. Designed to work in tandem with the landscape surrounding it, the hotel seeks to invite guests to find both solace and stimulus in the heart of the city. TRUNK(HOTEL) Yoyogi Park will also be the first luxury boutique hotel to open in the area of Shibuya and with it will come TRUNK’s contemporary and design-led look. Experience luxury amidst nature, Karuizawa Step into the hidden oasis HOSHINOYA Karuizawa. Nestled in a beautiful landscape of forests with rivulets cascading down a terraced hill and light streaming in between the trees, this resort village makes for a luxurious and relaxing getaway. Guest pavilions on the property were built to match the gradations of the land they sit on, ensuring that the natural landscapes make their presence known, reflecting the resort’s decision to live with nature. The pavilions are also built such that they offer privacy and comfort, allowing guests to enjoy a peaceful and quiet getaway. HOSHINOYA Karuizawa also offers eco tours, forest wellness programmes and other outdoor activities, encouraging guests to fully immerse in and enjoy the enchanting natural surroundings during their stay. To ensure that guests get the most out of their experience, the resort has a minimum 2 night stay policy.
VIDEOS
Enjoy the beauty of the many islands!|The Inland Sea, SETOUCHI Tourism Authority|JNTO Members
Setouchi, the largest inland sea in Japan, is characterized by its calm, wave-free waters, the many islands that seem to float beyond them, and the large bridges that connect them. Setouchi is a must-see destination. We will introduce you to the Shimanami Kaido where you can fully experience the beauty of the many islands!
@setouchireflectiontrip9008
#visitjapan #setouchi #shimanamikaido #shorts
@setouchireflectiontrip9008
#visitjapan #setouchi #shimanamikaido #shorts
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Enjoy the beauty of the many islands!|The Inland Sea, SETOUCHI Tourism Authority|JNTO Members
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From Mt.Takatori Beautiful townscape of Kobe|The Inland Sea, SETOUCHI Tourism Authority|JNTO Members
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Luxurious Onsen in Gunma Prefecture|Gunma Prefecture|JNTO Members
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Beautiful autumn leaves in Hirosaki Park|Hirosaki City|JNTO Members
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The No. 1 apple city in Japan|Hirosaki City|JNTO Members
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Walk the Glorious Jogasaki Coast|Tourism Shizuoka Japan|JNTO Members
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JNTO_EXPLORE SUSTAINABLE JAPAN_Simple_pleasures_cutdown | JNTO