• MSC Cruises features in the highly anticipated film from Apple Original Films, F1® THE MOVIE, opening in cinemas around world from today, released by Warner Bros. Pictures
• The cruise line’s branding takes centre stage in the film—featured on the Formula 1® cars, the team’s racing gear and across the track
• The partnership builds on the cruise line’s history with Formula 1®

  MSC Cruises is making a spectacular splash in cinemas worldwide today with the release of the much-anticipated racing drama F1® THE MOVIE, starring Brad Pittand Damson Idris as drivers on a fictional Formula 1® team.   The cruise line has partnered with the Formula 1® racing feature from Apple Original Films, director/producer/co-writer Joseph Kosinski and producer Jerry Bruckheimer with its branding and logo appearing throughout the film.   In the hugely anticipated upcoming film, Pitt leads a star-studded cast as a former driver making a comeback, with the fictional APXGP team featuring MSC Cruises branding—on race cars, team uniforms, drivers’ overalls—making the cruise line an unmistakable part of the movie’s high-speed story.   The film was also shot during real Formula 1® Grand Prix race weekends over the past seasons, and so also includes MSC Cruises distinct racetrack branding—the result of the line’s global partnership with Formula 1® since 2022.   “This film captures the same spirit that drives our people on board and ashore every day: world-class performance, precision, and teamwork,” said Pierfrancesco Vago, Executive Chairman of the Cruise Division, MSC Group.   “Formula 1® and MSC Cruises are both built on innovation and a relentless pursuit of excellence—on land and at sea. We are proud to see our partnership brought to life on the big screen.”   The Cruise Division of MSC Group recently announced a multi-year extension that will see it continue as a Global Partner of the sport through to 2030.   The renewed agreement will see the continuation of existing rights including title races, trackside branding and hospitality activations. As part of the Global Partnership, MSC Cruises sister brand, Explora Journeys will feature across signage packages at select Grands Prix throughout the partnership.   F1® THE MOVIE is available only in theatres and IMAX® from June 25 worldwide and June 27 in North America.

 

• MSC World Asia to feature new experiences and features in the World Promenade, including new longest dry slide at sea, a new Pan-Asian restaurant and returning guest’ favourites

• New flagship will invite guests to experience the art of cruising while sailing the Mediterranean from 11 December 2026, offering itineraries for winter 2026/27 and summer 2027

  MSC Cruises today revealed new details about MSC World Asia, the line’s highly anticipated new flagship set to commence sailings in the Mediterranean from 11 December 2026.   While on board, guests can look forward to an exciting blend of returning guest favourites and innovative new concepts and venues to deliver the ultimate cruise experience including the longest dry slide at sea and new experiences and features in the World Promenade. From​ international gastronomic experiences to world-class entertainment, every moment is thoughtfully curated to deliver unforgettable memories.   As the third ship in the line’s trailblazing World Class series – which celebrates the beauty of world’s continents and oceans, reflecting the global nature of MSC Cruises, MSC World Asia will feature subtle design elements that reflect Asia’s rich culture, art, and beautiful landscapes. Like her sister ship, she will also feature seven onboard districts, each with its own atmosphere, facilities and experiences, designed to help guests navigate the ship and choose their own holiday experience.   MSC World Asia will invite guests to experience the art of cruising while sailing to the region’s most breathtaking destinations, with seven-night itineraries in Winter 2026/27 and Summer 2027 calling at cities such as Barcelona (Spain), Marseille (France), Messina, Civitavecchia for Rome (Italy) and Valletta (Malta).   A Vibrant World Promenade    Among MSC World Asia’s highlights is the World Promenade – a vibrant open-air space located at the heart of the ship, where unique dining, lounging and entertainment options are paired with stunning ocean views.   Guests can expect a mix of returning favourites and new concepts and features including:  

• NEW! Pan-Asian Specialty Restaurant: This lively yet to be named venue offers an elevated dining experience featuring a variety of food and drink experiences, a dedicated bar, and an inviting outdoor terrace. Focusing on Southeast Asian cuisine, including flavours from Singapore, Thailand, Laos, South China, Vietnam and Indonesia, this Pan-Asian specialty restaurant will transport guests to a world of tastes, textures and stories of the region in a way never seen at sea. It’s the ideal spot to enjoy bold flavours and soak in the energy of the Promenade and surrounding entertainment.
• NEW! Tree of Life @The Spiral Dry Slide: Set to be the longest dry slide at sea at 81.3 metres. The eye-catching, signature architectural feature of MSC Cruises’ World Class ships, offering a thrilling ride that lets guests glide between 12 decks in seconds. The new design will be inspired by the trees in Singapore’s famous Gardens by the Bay. More details to come.
• Sweet Temptations: A colourful destination ideal for a sweet indulgence at any time of day, offering gelato, cakes, crêpes, frozen yogurt, signature shakes and much more. With personalized food stations and a customise your own ice cream bar, pick and mix treats, and entertainment experiences for the whole family, this venue will offer more than ever before. More details to be revealed.
• Promenade Bites: A casual spot serving freshly prepared street-food-style snacks— the Promenade bites venue brings back the charm of classic fairgrounds in a modern setting.
• All-Stars Sports Bar: A lively venue offering an authentic game-day atmosphere featuring large screens, interactive games, and an outdoor sea-facing terrace – perfect for sports fans and family gatherings including interactive games like digital shuffleboard and darts. ​Guests can grab a drink with friends and family and watch a game while enjoying comfort bar food and classic American favourites.​
• Coffee Emporium: A stylish space for coffee lovers, offering a curated selection of blends and brewing styles from around the world – perfect for a pick-me-up or a relaxed break.​
• Luxury Accessories Boutique: A refined shopping destination featuring high-end accessories and statement pieces from international brands – ideal for those looking to treat themselves or pick up something special.​

  MSC World Asia’s itineraries:  

• Winter 2026/27: Sailing seven-night itineraries to Barcelona (Spain), Marseille (France), Genoa, Civitavecchia for Rome, Messina (Italy) and Valletta (Malta) with accessible embarkation in every port.
• Summer 2027: Sailing seven-night itineraries to Barcelona, Marseille, Genoa, Naples (Italy), Messina and Valletta.

  MSC Cruises is bringing greater convenience, value and ease to its speciality restaurant offering worldwide with the launch of the line’s updated speciality restaurant experiences.   The cruise line is introducing updated speciality restaurant menus and packages across its entire fleet, making it easier than ever before for guests to enjoy the range of gastronomic experiences on board and offering a fixed-fee menu for greater value and transparency.   At the core of this new approach is putting guest choice and simplicity first, meaning greater value, variety and ease for guests, creating a seamless dining experience from start to finish.   Highlights of the new speciality dining experience include:   One menu, one price: Guests will now be able to choose from a rich variety of dishes out of the full restaurant menu, for one fixed price. This not only provides greater variety but also greater value and transparency, making speciality restaurants more accessible to everyone. Menus will allow guests to choose at least one starter, one main and one dessert for a fixed fee. Menus will also offer extra-special dishes, such as Ozaki Wagyu beef, for a small supplement charge.   Flexible, customizable dining packages: Guests can now pre-purchase packages with one to four speciality dining experiences, which are more customizable than ever before. These are fully flexible and can be used to repeat favourite restaurants*, giving guests freedom to create their ideal onboard culinary itinerary.   Greater value with advance purchase: Guests who purchase their speciality dining package before their cruise can enjoy savings of up to 20% off the price.   Georg Schmickler, Senior Vice President On-Board Revenues at MSC Cruises, said: “with increasing demand from our guests for flexibility, transparency, and personalisation, this upgrade further strengthens our culinary product, offering today’s cruisers what they expect and deserve.”   Stéphane Franchini, MSC Cruises Senior Director of Food and Beverage Product commented: “Simplified single-price menus mean greater transparency for guests, and customisable packages add flexibility to create a seamless dining experience for our guests.   With these enhancements, MSC Cruises continues to redefine dining at sea, offering guests an unforgettable gastronomic journey with world-class cuisine and ultimate versatility.”   MSC Cruises is known for offering unique and authentic gastronomic experiences on board its modern and glamorous ships. Using quality ingredients, guests can taste traditional favourites and sumptuous new flavours from around the world in a way that suits them – whether it be in the elegant main restaurants, more relaxed buffets or signature speciality restaurants.   The new specialty restaurant packages are available to book now. Further enhancements are also being planned to make the experience even more streamlined and are expected to be announced at a later date.

MSC Cruises announced a firm order for two new ‘World Class’ series ships. This will take the number of ships in the class to six. They are currently being referred to as World Class 5 and 6 and are expected to be delivered for service in 2029 and 2030. They will be built at the Chantiers de l’Atlantique shipyard and will be powered by alternative fuel sources including LNG. The 6,700-guests ships will join MSC World Europa and MSC World America, which have already launched, and MSC World Asia and MSC World Atlantic, which will be delivered over the next two years. “The confirmation for the two new World Class ships marks a new milestone and the continuation of our long-term industrial plan,” said Pierfrancesco Vago, Executive Chairman, MSC Cruises. “The highly successful World Class platform combines the very best in environmental technology with the latest advancements in guest experiences.” The new ships will also have shore power plug-in capability and advanced wastewater treatment systems.

 

• MSC Cruises expands its award-winning kids and family entertainment this summer with exciting new activities for kids, teens and parents alike

• Exclusive additions include interactive game shows, lively parades, and immersive experiences
• Guinness World Record® activities to be rolled out due to popular demand

  This summer, MSC Cruises is redefining family fun at sea with an enhanced entertainment lineup designed to create unforgettable memories for guests of all ages. From high-energy game shows and interactive experiences to dazzling parades and dynamic parties, the updated programme offers something for everyone, from the youngest cruisers to teens and their parents.   Beginning June 2025, families on board MSC Cruises can enjoy brand-new, immersive activities tailored to spark excitement and engagement.   Matteo Mancini, MSC Cruises’ Family Entertainment Development Director said: “With MSC Cruises being a family-owned company, we know what it takes to keep the whole family happy on holiday with our multiple-award-winning “Doremiland” kids and family programme, tailored entertainment activities and facilities, original game shows, amusement, cinema and waterparks for the youngest of guests through to teens.   “This summer, we are taking it to the next level, combining technology with engaging activities to create truly memorable experiences. Guests can look forward to more interactive game shows, more sports, more parties, and a fresh take on teen entertainment. No matter where our guests sail, endless fun awaits.”   Brand-new activities this summer include:   LEGO® Family Game Show: Following its successful launch on the line’s latest flagship, MSC World America, MSC Cruises will introduce the LEGO® Family Game Show across the fleet from June 2025. This interactive experience will allow parents and children to compete together in a timed creative challenge using LEGO® bricks. The official LEGO® Experience onboard mascot, LEGO® Sailor Walkabout, will judge the fun-filled competition.   LEGO® Family Parade: Featuring seven official LEGO® mascots, the lively parade will bring energy and excitement to guests as it weaves through key locations on board, inviting passengers to join the celebration. Guests can experience this colourful experience on select ships, including MSC World America, MSC World Europa, MSC Virtuosa, MSC Bellissima, MSC Seashore, MSC Seascape, and MSC Meraviglia.   MSC ORIGINALS: For families who love music and dance, MSC Cruises will introduce a brand new “DOREMIX Family Disco” across the fleet starting in June 2025. Featuring an exclusive MSC Cruises soundtrack, also available on all digital platforms, this family-friendly dance party will be led by beloved mascot Doremi, who will serve as both DJ and dance judge for competitions in all age categories.   Additionally, two original MSC Cruises game shows, BOXES and MSC BOOM, will make their debut. BOXES will see contestants face unexpected challenges, revealed only when they open the selected box. MSC BOOM, will combine technology and fun, allowing participants to compete for exciting prizes.   GUINNESS WORLD RECORDS®: Due to popular demand from guests, MSC Cruises is expanding its Guinness World Records® activities for both adults and children, with the show being available across 16 ships this summer. These exclusive events give guests the opportunity to make official record-breaking attempts, creating unforgettable moments on board. Additionally, weekly technology-based tournaments, including the PS5 F1® Sim Racing Tournament, will challenge gamers to put their skills to the test in high-adrenaline virtual races.   Enhanced experiences for teens & parents:   Teens Club Updates: Starting June 2025, teenagers up to 17 years old will find new, unmissable experiences across the fleet, including more sports and exclusive Teens-Club editions of the Silent Disco, Golden Party and Quiz O’clock, making the Teens Club the place to be for wholesome fun.   Golden Party & quizzes for parents: In response to growing demand, MSC Cruises is introducing the Golden Party, a brand-new exclusive event for parents to unwind and enjoy themselves. The new event joins MSC Cruises’ lineup of renowned parties, including the White Party, Glow Party, and Sunshine Party, which have become major highlights of the cruise experience. Meanwhile, trivia enthusiasts can test their knowledge with 75 original Trivia Quizzes available on all ships, during the regular daytime Quiz O’Clock, a casual and interactive daytime event featuring refreshments and social engagement in a relaxed atmosphere.   With this newly refreshed entertainment programme, MSC Cruises guarantees to make this summer the best yet for families at sea looking for fun, excitement, and memories that will last a lifetime.   More about MSC Cruises kids & family facilities   On board every MSC Cruises ship, guests can find five complimentary kids clubs, catering to different age groups from six months old to 17 years old:  

• Baby Club Chicco (six months - 2 years)
• Miniclub Lego (3-6 years old)
• Juniors Club Lego (7-11 years old)
• Young Club (12-14 years old)
• Teens Club (15-17 years old)

  Kids can enjoy complimentary lunch and dinner as part of the kids’ programme, ensuring parents have peace of mind while they explore the ship or relax in the sunshine.

 

• MSC Cruises’ new state-of-the-art flagship, MSC World America, is delivered ahead of naming ceremony at the line’s new state-of-the-art cruise terminal in PortMiami
• Two further significant milestones marked with coin ceremony for MSC World Asia and steel cutting for the newly named MSC World Atlantic

  MSC Cruises and Chantiers de l’Atlantique today marked significant milestones for three World Class ships in Saint-Nazaire, France, with the delivery of MSC World America, the coin ceremony of MSC World Asia and steel cutting for the newly named MSC World Atlantic.   In attendance was Captain Gianluigi Aponte, Founder and Group Chairman of MSC, Pierfrancesco Vago, Executive Chairman of MSC Group's Cruise Division and Chantiers de l’Atlantique General Manager, Laurent Castaing and the French Minister for Industry and Energy, Marc Ferracci, together with representatives of MSC Cruises’ new build team and workers from the shipyard who built the ship over the last 30 months.   MSC World America is the 23^rd ship in the cruise line’s modern fleet and is set to be officially named on 9 April in the U.S. at the company’s new state-of-the-art MSC Miami Cruise Terminal, the largest in the world. The new ship offers new venues and concepts tailored specifically to the U.S. market, combining the brand’s signature European style with American comfort.   Pierfrancesco Vago, Executive Chairman, Cruise Division, MSC Group, said, “Today is a proud moment for all of us at MSC Cruises and Chantiers de l’Atlantique as we mark these major milestones in the development of our fleet. Our new flagship is a testament to our long-standing, innovative partnership spanning over 20 years, resulting in five groundbreaking prototypes and 19 ships. Together, we continue to push boundaries, combining cutting-edge design, the latest technologies, and a richness of experiences to set new standards in cruising and always striving to further improve the environmental performance of each ship. We look forward to raising the bar even higher with the upcoming MSC World Asia and MSC World Atlantic.”   Laurent Castaing, General Manager, Chantiers de l’Atlantique, added, "It is with great emotion that we are marking today not one, but three MSC World Class ships. Continuous improvement of the onboard experience, ever more optimized energy performance—what a journey MSC Cruises and Chantiers de l'Atlantique teams have accomplished so far. To date, MSC World America has the best energy efficiency design index (EEDI) from the IMO, and therefore the lowest carbon footprint of the entire cruise industry… and we will go even further with the two sisterships we are celebrating today!"   Marc Ferracci, Minister of Industry and Energy of France, said, “Industrial excellence and a spirit of ambition are the hallmarks of Chantiers de l'Atlantique. Thanks to the privileged relationship with world leader MSC Cruises, and with the support of the State, the Saint Nazaire shipyards continue to make France and Europe shine across the seas. I pay tribute to the commitment and expertise of the men and women who work in this industrial sector essential for our sovereignty.”   The traditional coin ceremony for MSC World Asia also took place today, when commemorative coins were placed inside the ship as a sign of blessing during construction and to bring good fortune to the ship. Two godmothers, Marialuisa Iaccarino, VP Shore Excursions for MSC Cruises and Flavie Biondo, Chargé d'affaires for Chantiers de l’Atlantique did the honours as part of this maritime tradition.  MSC World Asia will enter service in winter 2026-27 with sailings in the Mediterranean to destinations in France, Italy, Spain and Malta.   MSC Cruises’ third celebration was a steel cutting ceremony to officially start the construction of the line’s fourth World Class ship, due to enter service in 2027. The ship’s name was revealed for the first time – MSC World Atlantic. The ship will be deployed in the Caribbean from Port Canaveral, U.S, from winter 2027-28.   The World Class prototype set new standards in cruising with the introduction of MSC World Europa in 2022, and the platform continues to evolve with each new ship incorporating innovations in design, technology and guest experience. Reflecting the global nature of MSC Cruises, the ships are named after the world’s continents and oceans, not necessarily indicating where they will be deployed. This naming convention underscores the line's unparalleled destination offering, sailing to all parts of the world.   MSC World America is one of the most energy-efficient cruise ships in the world surpassing all design requirements under the International Maritime Organization’s Energy Efficiency Design Index. Her latest-generation engines run on LNG that enables a direct transition towards drop-in bio and synthetic renewable fuels.   The ship is also equipped with shore power to allow the engines to be switched off while in connected ports, such as the new MSC Cruise Terminal in Miami.  Amongst a number of other features, the ship has an advanced wastewater treatment system and a comprehensive on-board recycling management plant, which combined, significantly reduce the waste output.   The Classification Society, Bureau Veritas, has awarded MSC World America its Platinum Pearl Award, in recognition of MSC Cruises’ 20-year commitment to health, safety and environmental protection throughout its fleet of ships.   The ship’s inaugural season from Miami starts on 12 April. She will sail alternating 7-night Eastern Caribbean itineraries to Puerto Plata, Dominican Republic, San Juan, Puerto Rico and MSC Cruises private island Ocean Cay and 7-night Western Caribbean voyages to Costa Maya and Cozumel, Mexico, Isla de Roatan, Honduras, and Ocean Cay.

  Now available to book: MSC Cruises’ sizzling summer 2025 itineraries. From the sun-soaked Caribbean to the captivating Mediterranean and stunning Northern Europe, MSC Cruises is known for offering an unparalleled choice of destinations and embarkation ports from across the globe, each providing an abundance of enriching experiences.   A CARIBBEAN ADVENTURE TO REMEMBER    Setting the stage for an extraordinary summer, the brand-new ship for 2025, MSC World America will offer a new world of cruising with new venues and concepts for the ultimate holiday experience.  The new flagship will sail her inaugural season in the Caribbean from MSC Cruises’ new PortMiami terminal, offering 7-night itineraries with calls in the Dominican Republic, Puerto Rico, Mexico, Honduras and MSC Cruises’ private island destination Ocean Cay MSC Marine Reserve in the Bahamas.   Also offering sailings out of PortMiami: MSC Seascape with 3 to 4-night sailings including visits to the Bahamas and Ocean Cay MSC Marine Reserve as well as 7-night itineraries including to the Bahamas, Jamaica and the Cayman Islands.   MSC Seashore will sail from Port Canaveral (Orlando, USA), providing 3 to 7-night itineraries including destinations such as Ocean Cay MSC Marine Reserve, Nassau (Bahamas), Isla de Roatan (Honduras), Costa Maya and Cozumel (Mexico).   MSC Meraviglia will offer sailings out of New York with 7-night itineraries to top destinations including Port Canaveral, Ocean Cay MSC Marine Reserve and Nassau.   A MEDITERRANEAN ESCAPE LIKE NO OTHER   MSC Cruises is known for its Mediterranean itineraries, designed to showcase the iconic region’s beauty.    Homeporting out of Barcelona (Spain): MSC Seaview will offer 7-night sailings with visits including to Cannes (France), Genoa, La Spezia for Cinque Terre and Florence, Civitavecchia for Rome (Italy), and Palma de Mallorca (Spain). MSC Seaside will offer 7-night itineraries with calls including La Goulette (Tunisia), Palermo, Naples, Livorno for Florence and Pisa (Italy), and Marseille for Provence (France). From May until October 2025, MSC Magnifica will offer 7-night voyages to destinations such as Marseille, La Spezia, Naples, Palermo, and Valletta (Malta).   Sailings from Genoa (Italy): MSC Grandiosa will offer an exciting break with 7-night itineraries to Civitavecchia, Palermo, Marseille, Ibiza and Valencia (Spain). Meanwhile, MSC World Europa will invite guests to explore some of Europe’s famed cities with 7-night cruises to Naples, Messina (Italy), Valletta, Barcelona, and Marseille. Providing guests with a longer cruise option, MSC Musica will offer 10-night voyages to Marseille, Malaga and Cadiz for Seville (Spain), as well as Lisbon (Portugal), Alicante for Costa Blanca, Mahon for Menorca (Spain), and Olbia for Sardinia (Italy).   Offering 7-night sailings out of Valencia, MSC Splendida will call at destinations including Livorno, Civitavecchia, Genoa, Marseille, and Tarragona (Spain).   Homeporting out of Civitavecchia: MSC Divina will offer 7-night cruises to explore the extraordinary wonders of Greece with calls in Mykonos and Santorini, as well as other beautiful destinations including Kusadasi for Ephesus (Turkey) and Naples. MSC Orchestra will offer a 7-night itinerary to Genoa, Marseille, Barcelona, Ibiza, and Cagliari in Sardinia (Italy).   MSC Lirica, MSC Armonia and MSC Opera and will offer 7-night itineraries out of Venice-Marghera (Italy), with each ship visiting varied destinations, ranging from breathtaking cities in Italy to the idyllic Greek islands, such as Mykonos, Santorini, Syros and Corfu. MSC Lirica will also call in the famed old town of Kotor (Montenegro), while MSC Armonia will call in the beautiful seaside town of Split (Croatia) and MSC Opera in the mesmerizing cities of Dubrovnik and Zadar (Croatia).   Offering 9-night itineraries out of Trieste (Italy), MSC Fantasia will visit unforgettable destinations including Katakolon for Olympia, Piraeus, Corfu (Greece), Kusadasi, Istanbul (Turkey), and Bari (Italy).   MSC Sinfonia will offer guests spectacular 7-night voyages from Bari to the likes of Santorini, Piraeus for Athens, Katakolon, Corfu, and Cefalonia for Argostoli (Greece).   NORTHERN EUROPE AWAITS   Embark on a Northern European adventure like no other, thanks to a range of enriching itineraries.   MSC Euribia will offer 7-night itineraries from Kiel (Germany) to the vibrant capital city of Copenhagen (Denmark), before venturing to the Norwegian fjords, with stops in the Heritage Fjords in the picturesque area of Hellesylt/Geiranger, Alesund, and a scenic sail through Nordfjordeid or Molde Fjord on the way to the stunning Flaam village.   MSC Virtuosa will homeport in Southampton (United Kingdom), offering 2 to 14-night itineraries to the Fjords, the Northern Pearls cities, the Canary Islands, the Atlantic coast of Europe and the Mediterranean.   Guests looking for a slightly longer cruise can opt for MSC Preziosa from Hamburg (Germany) with voyages between 10 and 14 nights to discover the beauty of Norway, including the fjords, Honningsvag, and Tromso or Iceland cruises with overnight stays in Reykjavik, Isafjordur, Akureyri, as well as the Orkney and Shetland Islands in the United Kingdom. Other itineraries will highlight The Emerald Isle, with calls in Cork (Ireland), Belfast (Northern Ireland), Liverpool (England) and Greenock for Glasgow (Scotland).   MSC Poesia will set sail from Warnemunde (Germany), from May 2025, offering a rotation of 7-night Fjords and Baltic sailings to destinations such as Stavanger/Lysefijord, Eidfjord, Kristiansand and Oslo (Norway) and Copenhagen on the fjords route and Gdynia/Gdansk-Danzig (Poland), Klaipeda (Lithuania), Riga (Latvia), Stockholm (Sweden) and Copenhagen on the Baltic route.

  World-leading cruise line MSC Cruises has joined forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond.   A Global Partner of Formula One, MSC Cruises now further expand their dedication to the pinnacle of motorsport by teaming up with BWT Alpine Formula One Team. The collaboration between the two organisations provides another significant boost in the team’s growing partnership portfolio.   MSC Cruises will feature prominently on the 2025 car, the A525, which will be unveiled at the F175 Launch at the O2 Arena in London on 18 February.   The connection between BWT Alpine Formula One Team and MSC Cruises is most visible in the way both the cruise liner and motorsport industries operate. Collaboration, skill, expertise, and precision teamwork behind the scenes and constant high standards are key values to achieve operation.   Competing in design and against the clock is only possible thanks to innovation and team collaboration which are both paramount in the operations of BWT Alpine Formula One Team and MSC Cruises in high-end performance and delivering premium experiences. Pierfrancesco Vago, Executive Chairman MSC Cruises:   “Formula 1® continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”   Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team:   “We are incredibly excited to announce our new partnership with MSC Cruises. It is an honour for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”

 

• MSC World Asia will sail in the Western Mediterranean from December 2026, with winter and summer itineraries now available to book
• Ship to offer more than 40 bars, lounges and restaurants, along with international entertainment, a host of family facilities and more to provide the ultimate cruise experience

  MSC Cruises’ newest World Class ship, MSC World Asia, is now open for booking, offering guests an opportunity to experience the art of cruising in the Mediterranean from December 2026. The new ship is the third World Class ship - each of which is named in homage to the world’s continents, reflecting the global nature of MSC Cruises, which sails to every corner of the globe, offering an unparalleled choice of destinations.   Commencing on 11 December 2026 for the winter 2026/27 season, the ship will offer seven-night sailings to the most popular destinations in the Western Mediterranean – Barcelona (Spain), Marseille (France), Genoa, Civitavecchia for Rome, Messina (Italy) and Valletta (Malta) with accessible embarkation in every port.   For the summer 2027 season, MSC World Asia will offer a seven-night itinerary serving Barcelona, Marseille, Genoa, Naples, Messina and Valletta.   MSC World Asia is the latest innovative ship in the cruise line’s LNG-powered World Class following MSC World Europa and the soon-to-be-launched MSC World America, which will sail in the Caribbean from Miami (U.S.) in April.   MSC World Asia features subtle design elements that reflect Asia’s rich culture, art, and beautiful landscapes. It retains the signature plumb bow rising vertically from the waterline and the iconic Y-shaped aft that opens onto the impressive outdoor promenade, hallmarks of MSC Cruises’ World Class ships.   Gianni Onorato, CEO, MSC Cruises said, “We have chosen to deploy our latest flagship in the Western Mediterranean as it is our most popular region. MSC World Asia will further enhance our lineup in the region, giving guests even more choice of embarkation ports and itineraries for their winter escape or summer holiday.   As with each of our new ships, we’ll introduce innovative new concepts, venues and services to deliver the ultimate cruise experience for our guests.”   Itineraries for MSC World Asia are now available to book: here.   MSC Voyager’s Club members who book by 13 February 2025 will receive 1000 extra points, plus an onboard credit of €50 per person. They will also benefit from their usual Voyager’s Exclusives benefits when booking more than 12 months ahead of their departure, including a 5%+5% discount, double membership points after the cruise is booked and €50 onboard credit from MSC Voyager’s Club Silver status. See website for full terms and conditions.

 

• Guests embarking on the MSC World Cruise 2027 can discover the world without having to repack their suitcase during a 121-night journey to 45 extraordinary destinations across 25 countries
• Overnight stays in iconic destinations including Rio de Janeiro (Brazil), Buenos Aires and Ushuaia (Argentina), Valparaiso (Chile) Papeete (French Polynesia), Hobart and Sydney (Australia) will allow guests even more time to immerse themselves in everything these destinations have to offer
• This ultimate bucket-list voyage is complete with a thrilling transit through the Panama Canal, a true bucket-list journey

  MSC Cruises today opened sales for the MSC World Cruise 2027 with an exciting new itinerary aboard MSC Musica.   The new 121-night route will visit 45 stunning destinations in 25 countries, with seven overnight stays in must-see places and full-day stays in all other calls along this journey of a lifetime, which spans over 37,000 nautical miles across five continents.   This extraordinary sailing will cross the Equator two times, offering travellers the unique experience of ‘losing’ and ‘reliving’ a day, while having the chance to discover unique sights, sounds, flavours, and traditions from all around the globe.   With embarkation possible from one of four European ports – Civitavecchia for Rome, Genoa (Italy), Marseille (France), and Barcelona (Spain) from 5, 6, 7 and 8 January respectively, 2027, guests will voyage westward on a remarkable journey through some of the most diverse and spectacular destinations.   Guests will explore South America, including its southernmost point in Ushuaia (Argentina), nicknamed the “end of the world”, relish in the South Pacific’s stunning landscapes, and experience Australasia’s vibrant charm. The voyage continues to Hawaii and the U.S. West Coast before returning to Europe via a scenic transit of the Panama Canal, stopping to enjoy the flavours and colours of the Caribbean.   The itinerary includes full-day stays at every port and highlights such as overnight stays in Buenos Aires, Sydney, and Papeete. This extraordinary itinerary promises unforgettable experiences, blending natural wonders, historic landmarks, and cultural hubs to fulfil every traveller’s wanderlust.   Some of the highlights of 2027 MSC World Cruise highlights include:  

• Casablanca for Marrakech, Morocco: Enjoy this bustling city, take a stroll through its vibrant old town and marvel at its blend of contemporary architecture and historic landmarks. Guests can also take a day trip Marrakech, renowned for its vibrant souks, historic palaces, and breathtaking gardens. The city’s famous Jemaa el-Fnaa square offers a sensory overload, while the Majorelle Garden, once owned by Yves Saint Laurent, provides a serene escape. Guests can explore the grand Bahia Palace, or wander through the labyrinthine streets of the medina, a UNESCO World Heritage site.
• Mindelo, Cape Verde: Located on the island of São Vicente in Cape Verde, this charming city is known for its vibrant culture, offering a unique blend of its African and Portuguese influences, colourful colonial architecture, and a lively music scene. Travellers can explore Monte Verde, the highest point on the island, for panoramic views, or stroll through the lively streets where local music fills the air.
• Rio de Janeiro, Brazil: Between an azure sea and forest-clad mountains, the city’s streets and buildings have been moulded around the foothills of the mountain range that provides its backdrop, while out in Guanabara Bay there are many rocky islands fringed with white sand. It is also the perfect opportunity to explore the Amazon with its pristine rainforest and eclectic wildlife.
• Ushuaia, Argentina: The most adventurous destinations of all is Ushuaia, a place known as the southernmost city in the world which is surrounded by the breathtaking beauty of the Tierra del Fuego National Park. Guests can explore the stunning glaciers and fjords of the Beagle Channel, spot whales, and experience the rugged beauty of Patagonia.
• Aitutaki, Cook Islands: Often described as one of the most beautiful islands in the South Pacific, Aitutaki is renowned for its stunning turquoise lagoons, unspoiled beaches, and vibrant coral reefs. The island is also famous for its historical significance, as it has been the backdrop for films and novels, inspiring stories of paradise and adventure. Travellers can enjoy serene boat tours, explore the island’s lush interior, or relax on its pristine beaches, all while immersing themselves in the island’s unique Polynesian culture.
• Milford Sound, New Zealand: This world-renowned natural wonder is celebrated for its dramatic fjords, cascading waterfalls, and lush rainforests and all-around awe-inspiring scenery which has been featured in popular films such "The Lord of the Rings" and "The Hobbit". Fiordland Park’s Milford Sound is often called the "eighth wonder of the world". Travellers can cruise through towering cliffs, spot unique wildlife like dolphins and penguins, or hike iconic trails like the Milford Track. Fiordland’s cinematic beauty and untouched wilderness make it a must-see destination for nature enthusiasts and adventurers alike.
• Sydney, Australia: A hub of lively culture, Sydney boasts an appealing blend of Victorian-era buildings and modern architecture. Guests can discover the city’s centre in the South Shore – a busy waterfront area with a variety of attractions to explore including the Sydney Opera House and the expansive Royal Botanic Gardens to the east of Sydney Cove and the historic area of The Rocks to the west. Before departing, guests can enjoy a visit to one of the largest steel-arch bridges in the world, Sydney Harbour Bridge. If they’re feeling adventurous, guests can join an MSC Cruises shore excursion to make the 134-metre climb to its highest point.
• Honolulu, Hawaii: A top destination on many travellers’ bucket list, the capital of Hawaii on the beautiful island of Oahu is the ideal spot for sunbathing, enjoying traditional Hawaiian cuisine and discovering the history of the island. It is home to Pearl Harbor and an array of picturesque beaches, including Waikiki. Visitors can hike the volcanic crater of Diamond Head, enjoy a traditional Hawaiian luau, or explore the rich history and culture at the Bishop Museum. Honolulu’s cinematic allure and cultural depth make it a quintessential Pacific paradise.
• Panama Canal, Panama: The Panama Canal, a marvel of engineering connecting the Atlantic and Pacific Oceans, is one of the world’s most iconic waterways. Visitors cruising the Panama Canal can witness the intricate lock system in action at the Miraflores Locks and learn about the canal’s rich history at the Panama Canal Museum. Beyond its engineering significance, the canal offers breathtaking views of lush rainforests and vibrant wildlife. The journey provides a once-in-a-lifetime experience, blending natural beauty with a pivotal moment in maritime history.
• Ocho Rios, Jamaica: Ocho Rios, Jamaica, is a tropical haven known for its lush rainforests, cascading waterfalls, and vibrant reggae culture. Visitors can explore the iconic Dunn’s River Falls, a stunning waterfall perfect for climbing and swimming, or take a bamboo raft ride on the Martha Brae River. With its blend of natural wonders and cultural vibrancy, Ocho Rios offers an unforgettable slice of Jamaican paradise.

  Booking information   As part of their cruise ticket, guests booking will also benefit from:  

• 15 shore excursions included in the booking price
• Complimentary Dine & Drink beverage package including house wines, draught beer and a selection of other drinks offered during lunch and dinner
• 30% discount on laundry services
• Classic level MSC Voyager Club members and above will benefit from a 5% discount on their booking price. The points gained from the World Cruise will be tripled and added to their account before the start of the voyage, instantly granting them valuable privileges and extras

  Guests who just cannot wait to explore the world with an MSC World Cruise can still book the last remaining cabins for the 2026 departure. To book the 2026 cruise visit here.   You can find out more information about the 2027 World Cruises here.

 

• Guest tastes and preferences are changing thanks to external influences that are altering the way guests decide where, and how to travel
• TV, films, books and social media continue to influence destination decisions
• Switching hot destinations for cooler ones with more nature, and taking mid-career breaks for extended travel experiences are also on the rise

  Whether it’s switching traditionally hot getaways for something a little cooler or booking the next trip thanks to the latest hit TV show or film, MSC Cruises is revealing five travel trends that are driving guest holiday decisions into 2025 and beyond.   The leading global cruise brand is giving an insight into some important influences that are impacting how holidaymakers are researching and booking cruises, with trends like radical sabbaticals, coolcations, set-jetting and more shifting the way guests are deciding where, and how to travel.   COOLCATIONS ON THE RISE   In 2025, cooler destinations are rising in popularity as travellers seek out milder climates in place of traditional ‘summer sun’ hotspots. More and more holidaymakers are switching walks on the beach for walks in the mountains and sunbathing for basking in breathtaking landscapes. This trend, dubbed ‘coolcation’, draws explorers towards destinations that offer natural wonders to discover and pristine landscapes to admire.   Anyone resonating with this trend should look out for MSC Cruises’ itineraries to Northern Europe or Alaska. In 2026, MSC Cruises will set sail for the first time to Alaska. Known for its breathtaking scenery, rugged wilderness, and abundant wildlife, guests will be able to enjoy the region’s unparalleled beauty and rich cultural heritage aboard MSC Poesia sailing from Seattle, U.S weekly throughout summer 2026.   Alternatively, travellers may choose to discover Northern Europe. Whether it be the stunning fjords of Norway aboard MSC Euribia, or discovering the cultural and natural richness of Baltic sea destinations such as Lithuania, Sweden, Estonia, Finland and more with MSC Poesia.   RADICAL SABBATICALS   Over the last few years, with workplaces being increasingly more flexible with remote work, and more companies offering sabbaticals as an employment perk, there’s a heightened eagerness to take extended work breaks in the middle of careers to travel. This has driven the rise of the ‘radical sabbatical’.   MSC Cruises’ World Cruise is the perfect solution, giving people the opportunity to embark on a voyage of a lifetime to circumnavigate the globe without having to repack their suitcase or take endless flights. Departing Europe in January 2025 and 2026 (with the 2027 sailing soon to be revealed), in the comfort of a modern and elegant balcony cabin, guests can experience up to 50 destinations across up to 32 different countries. With alongside day calls that allow guests plenty of time to explore the best that each destination has to offer, the itinerary also offers a number of overnight stays, meaning guests can have even more time to fully immerse themselves in the culture, history and landscapes of the destinations they visit.   SET-JETTING: TRAVEL INSPIRED BY POPULAR CULTURE   Another emerging travel trend for 2025 is ‘set-jettin’ where travellers are inspired to visit a destination because of a book, movie or television series. This phenomenon has gained momentum with the rise of globally accessible streaming platforms, allowing audiences to connect emotionally with the settings of their favourite stories.   With its unparalleled choice of destinations to explore, MSC Cruises offers more than one itinerary featuring some of the world’s most iconic cultural and cinematic landscapes. From sailing aboard MSC Opera in the Mediterranean to discover the stunning old city of Dubrovnik (Croatia), a UNESCO World Heritage Site made infamous by the hit TV show Game of Thrones, to embarking on a journey through the Middle East aboard MSC Euribia, including calls to Dubai and Abu Dhabi (UAE), the set of not one but two Mission Impossible films, or for the ultimate Sex and the City fan, sail from New York City (U.S.) aboard MSC Meraviglia, and follow in the footsteps of Carrie through the streets of Manhattan.   THE CRAVING FOR CULINARY TOURISM    Food has become much more than just a part of the travel experience, it’s now a driving force behind destination choices. Fuelled by appreciation for diverse flavours, social media’s influence, and a desire to discover new tastes, culinary tourism is surging in popularity. More travellers than ever are now planning trips specifically to explore unique restaurants or culinary experiences, planning to immerse themselves in local food markets, take part in specialist cooking workshops or heading out on a tasting tour.   Not only does MSC Cruises sail to a vast range of famed foodie hotspots such as Naples, Palermo (Italy), Barcelona (Spain) and Buenos Aires (Argentina), but guests can also book a range of culinary shore excursions such visiting charming wineries in the Italian countryside to taste local wine, savouring delicious tapas in Alicante (Spain), or attempting at recreating Greek dishes during a cooking workshop in a family-run olive oil mill located in the heart of the traditional agricultural region of Katakolon (Greece).   Back on board, MSC Cruises’ ships can have up to 11 different restaurants offering unique and authentic gastronomic experiences from all around the world. Offering a mix of traditional favourites and new flavours, guests can continue to explore the world through their tastebuds to complement their exploration ashore.   From tasting farm-to-ocean ethos gastronomy from Swedish chef Niklas Ekstedt at the innovative Chef’s Garden Kitchen on MSC World Europa, enjoying authentic Italian cuisine in the only Eataly restaurant at sea on MSC World America launching next April, savouring flavours of Asia with Kaito Teppanyaki or Kaito Sushi on many ships in MSC Cruises’ fleet, the possibilities for gastronomic discovery are endless.   THE DESIRE FOR ELEVATED ALL-INCLUSIVE HOLIDAYS   All-inclusive holidays have long been a favourite for their ease and convenience, but there has been a noticeable shift in preferences. Today, travellers are increasingly willing to spend more for an elevated all-inclusive experience that balances traditional simplicity with touches of exclusivity. This evolution caters to a growing desire for thoughtfully curated, high-quality getaways that go beyond the basics.   MSC Cruises redefines the all-inclusive holiday with the MSC Yacht Club. The luxury ‘ship within a ship’ concept offers an elevated and refined all-inclusive concept with private facilities including dedicated restaurant and lounge, 24-hour butler service and private sundeck, all with keycard-only access, and within easy reach of everything a larger ship has to offer.   As standard, MSC Yacht Club guests enjoy an unlimited premium drinks package including the finest spirits and glasses of champagne, limitless Wi-Fi, a fully-stocked minibar and access to the MSC Aurea Spa thermal area, all in one single, stress-free booking. Plus, for guests sailing to MSC Cruises’ private island destination in the Caribbean, Ocean Cay MSC Marine Reserve, MSC Yacht Club guests are also afforded exclusive access to Ocean House, where a private beach, restaurant and services await.

  MSC Cruises’ dedicated online reservations platform for travel agents, MSC Book, today reached its tenth anniversary which the company described as a ‘success’ thanks to agency support.   Nearly 120,000 travel agents globally are now registered to use MSC Book, and since the online tool’s introduction in 2014 they have booked more than 10 million guests on MSC Cruises’ sailings.   Antonio Paradiso, Vice President of International Sales for MSC Group’s Cruise Division and Managing Director for the UK & Ireland said: “The travel agency community provides exceptional work and support for us, and after a decade of growth and success with our trade partners we offer them our heartfelt gratitude and thank all agents that have made MSC Book what it is today.   “MSC Book has evolved in the last 10 years from a helpful tool for agents to what we believe is an essential platform for travel trade partners around the world.   “Our aim is to continue to grow with existing and new travel agencies and make MSC Book the ultimate tool in doing mutually successful business.”   The 10-year anniversary will see special digital gifts for agents who complete a short survey to help gather travel trade insights about MSC Book.   The online events for agents will be hosted by MSC Cruises’ country-based sales teams together with senior representatives from the company’s headquarters-based ecommerce team.   The home and promotions pages of MSC Book have been redesigned and MSC Cruises is committed to listening further to feedback from agents to improve its functionality and make it more intuitive, efficient and easier for the travel trade to navigate.