About us
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TOURISM NEW ZEALAND – OUR STORY. Tourism New Zealand is a Crown Entity governed by nine Board members who are appointed by the Minister of Tourism. Our core leadership team, based in Auckland and Wellington has responsibility for the overall leadership and management of the organisation. Offshore, our in-market general managers oversee activity in the 12 international markets we are represented in.. Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a visitor destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past 14 years to make New Zealand one of the world's most well-respected tourism brands. Further information can be obtained from www.tourismnewzealand.com.

Company Name : Tourism New Zealand
News & announcements
  • 22 Aug 22

    NEWS
    New Zealand easing immigration rules to hire extra tourism workers
    New Zealand will temporarily relax immigration rules in order to hire thousands of extra tourism ...Read more
  • 14 Aug 22

    NEWS
    New Zealand celebrates return of cruising
    New Zealand has welcomed its first big cruise ship call in nearly two and a ...Read more
  • 16 Jun 22

    NEWS
    New Zealand scrapping pre-departure testing
    Travellers to New Zealand will no longer require a Cpvid-19 pre-departure test from 20 June ...Read more
  • 02 May 22

    NEWS
    New Zealand reopens to visa-waiver countries
    New Zealand reopened borders for visa-waiver travellers. It marks NZ's latest progress towards a full ...Read more
  • 16 Mar 22

    NEWS
    New Zealand sets border reopening date
    New Zealand’s international borders are fully reopening from 1 May to vaccinated travellers from visa ...Read more
  • 14 Mar 22

    NEWS
    New Zealand to bring forward full border reopening
    New Zealand’s hard border could swing open earlier than expected. Prime Minister Jacinda Ardern said ...Read more
  • 04 Mar 22

    TRAINING | COMPETITION
    100% Pure New Zealand Specialist Programme
    Is this your first time here? Sign up to the 100% Pure New Zealand Specialist ...Read more
  • 28 Feb 22

    NEWS
    New Zealand dropping isolation on arrival
    Travellers will no longer need to isolate on arrival in New Zealand. Prime Minister Jacinda ...Read more
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