About us
United States Tour Operators Association (USTOA) is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry.
USTOA was founded in 1972 by a small group of California tour operators concerned about tour operator bankruptcies. These founding members recognized the need for a unified voice to protect the traveling public, as well as to represent the interests of tour operators. In 1975, USTOA became a national organization with headquarters in New York.
Today, USTOA Active members represent some of the top names in travel and tourism, and account for a sizeable portion of the tour operator market in North America.
Company Name : USTOA
News & announcements
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03 May 22
Partner News
USTOA Holds First Ever Sustainability is Responsibility Summit in Bodø, NorwayThe United States Tour Operators Association (USTOA) is holding its inaugural Sustainability is Responsibility ...Read moreUSTOA Holds First Ever Sustainability is Responsibility Summit in Bodø, Norway - News & announcementsThe United States Tour Operators Association (USTOA) is holding its inaugural Sustainability is Responsibility (SIR) Summit this year from May 24 through May 26. In partnership with Visit Norway, the Summit will be held at Thon Hotel Nordlys in the Arctic city of Bodø, one of the country’s regions most vulnerable to climate change. Designed to foster future collaborations, innovative approaches, and cross-sector learning, SIR will serve as a platform for USTOA to leverage the collective brain power, insights, and network of the USTOA Active and Associate Members to set the path for a more sustainable future for the travel industry. USTOA President and CEO Terry Dale said that the Sustainability is Responsibility Summit is a major component of the association’s 50th anniversary year. “As USTOA continues to look 50 years forward throughout this anniversary year, the Summit will help unite the industry under the common goal of making a positive impact to ensure the preservation of human, natural, and cultural capital in destinations across the globe,” he continued. "Visit Norway is really pleased to host the very first SIR Summit and is inspired to share the insight and learning from actively working with sustainable destination development for more than a decade. Sustainability is very important for Norway, through all industries and levels of society. Stakeholder engagement from locals and communities, corporations and governments, continues to be high and active. Sustainability is part of our life now, highly integrated in any innovation and product development, as well as a standard measure for success and profitability," said Hege Barnes, Regional Director Americas at Visit Norway. Malcolm Preston, former PwC Head of Sustainability, Travel & Tourism, and SIR moderator Highlights include panel discussions featuring USTOA Active Members facilitated and moderated by Malcolm Preston, former PriceWaterhouseCoopers (PwC) Global Head of Sustainability Services, and Greg Takehara, CEO of Tourism Cares. Thought-provoking workshops will promote discussion about areas of impact, sustainable developmental goals, climate resilience and more. Attendees will have the opportunity to enjoy local attractions and festivities organized for the Summit such as a day at sea aboard Brim Explorer’s electric powered ship that will serve as a floating classroom while also taking delegates out into the field to experience some of Norway’s most impressive and sustainable tourism products, such as the Arctic Hideaway. -
16 Feb 22
Partner News
In Honor of World Wildlife Day, USTOA Gathers Tours Designed For Natural and Cultural ExplorationThe United States Tour Operators Association (USTOA) is making special note of World Wildlife ...Read moreIn Honor of World Wildlife Day, USTOA Gathers Tours Designed For Natural and Cultural Exploration - News & announcementsThe United States Tour Operators Association (USTOA) is making special note of World Wildlife Day on March 3, 2022, by spotlighting programs from its tour operator members that focus on wildlife education and appreciation. From observing endangered mountain gorillas in Uganda to trekking through the rainforest of Bako National Park in Malaysia, each tour program offers up-close-and-personal experiences with abundant opportunities for natural and cultural immersion in each destination. “As USTOA turns 50 this year, our tour operator members are looking ’50 years forward’ to provide sustainable and responsible travel experiences,” said Terry Dale, president and CEO. “World Wildlife Day is an ideal way to raise awareness of the fragile flora and fauna that populates our planet, and that our members take great care to preserve and protect.” Here’s just a sample of programs to inspire travelers in 2022: Tauck offers a thirteen-day Kenya & Tanzania: A Classic Safari 2022 tour to those yearning for outdoor adventure. This itinerary takes a group of no more than 30 Tauck travelers to visit Ol Pejeta Conservancy, Sweetwaters Chimpanzee Sanctuary, and the Willian Holden Wildlife Education Center to observe the flora and fauna of Kenya and Tanzania. Travelers will end their trip activities by floating in a hot air balloon over Masai Mara. Departures are available between May and December 2022 with prices starting at $10,890 for two people. www.tauck.com Travelers will enjoy excursions to Thingvellir National Park, the mesmerizing Gullfoss Waterfall, and the Geysir geothermal area on a four-to-six-day Iceland Escape: Golden Circle and Whale Watching tour with Great Value Vacations. This itinerary includes traveling to Reykjavik, the northernmost capital of the world, to go whale watching, observe sea birds and other sea life, climb the famous Hallgrímskirkja Church, and more. Departures are available between April 2022 and December 2022 with prices starting at $1,153 per person. www.greatvaluevacations.com Travelers will have the opportunity to explore one of the last truly wild places on the planet on a ten-day Wild Sarawak tour with Intrepid Travel. The itinerary includes exploring Southeast Asia’s labyrinthian caves in Mulu National Park, searching for monkeys through the rainforest and jungle stream of Bako National Park, trekking through the jungle of Labuan Island and more. Departures are available between April and December 2022 with prices starting at $1,620 per person. www.intrepidtravel.com Abercrombie & Kent offers a five-day Tailor Made Uganda: Bwindi Impenetrable Forest itinerary jam-packed with mountain hikes through Bwindi Impenetrable National Park, trekking through the park’s dense vegetation to observe the endangered mountain gorilla, and more. Departures are available between March and October 2022 with prices starting at $3,995 per person. www.abercrombiekent.com Find all itineraries offered by USTOA tour operators at https://ustoa.travelstride.com/trip-list/wildlife When booking with a USTOA tour operator member, travelers will have peace-of-mind under the protection of the USTOA $1 Million Travelers Assistance Program. All USTOA tour operators also follow the TOURCARE guidelines, which support the implementation of sanitization and operational procedures to help prevent the transmission of COVID-19. For more information, visit www.ustoa.com.
VIDEOS
USTOA On Tour Trailer
View the full video here: https://www.youtube.com/watch?v=Xja81Qlq-vQ
Join USTOA on a musical odyssey, as we groove along to the Afrolatino drumbeats of Panamá; applaud the infectious stylings of a Colombian accordionist; feel the joy in a Peruvian brass band's lively blare; get chills from the rich, multipart a cappella harmonies of klapa singers in Dubrovnik, Croatia; and finally, after a comfortable Turkish Airlines flight, experience the mystical Mevlevi music of a traditional Sufi Sema ceremony in Türkiye.
USTOA member tour operators are experts at planning itineraries featuring rare access to musical experiences that will touch your heart and stay with you forever. Whether you simply close your eyes, listen and breathe, or leap to your feet and lose yourself in movement, your presence helps keep the world's diverse musical artistry alive.
CREDITS
CREATIVE DIRECTION:
Director/Producer/Editor: Alexander Peacock
Director of Photography: Bryce Prevatte
PARTNERS:
Dubrovnik Tourist Board
ProColombia
PromPerú
Türkiye Tourism Promotion and Development Agency (TGA)
Visit Panamá
Turkish Airlines
FEATURED ARTISTS:
Colombia: "Viva Colombia" - Gregorio Uribe
Dubrovnik, Croatia: Lindo Dance Ensemble, Kresimir Magic, Mario Lale
Panamá: “Viene de Panamá” – Afrodisiaco, La Escuelita del Ritmo
Perú: “Mix de Paucartambo”’ - The San Pedro Band
Türkiye: Sufi Musicians and the Whirling Dervishes - Alaaddin Örs, Gökhan Şahinkaya, İsmail Süzer, Mahmut Sayul, Murat Lale, Mustafa Ercan, Ömer Örs, and Sedat Bilgin
SPECIAL THANKS TO:
Colombia: Gregorio Uribe | Airport of Cartagena | Camara de Comercio de Cartagena | Las Américas Hoteles | Tourism Board of Cartagena | Poseidon Luxury Lifestyle Experiences | Movich Hotel | Candé Restaurant | Adolfo Mejía Theater | Beyond the Wall Cartagena | La Cocina de Pepina Restaurant | Ánima Restaurant | Alternative Travel Cartagena | La Serrezuela Square
Dubrovnik, Croatia: Maroje Zanetic
Panamá: Billy Herron (Folk Lab Studio) | Jeronimo Welch (Tour Guide Colon)
Perú: Jeremy Cornejo | Ayrthon Jarufe Páez
Türkiye: Burak Babadogan
Join USTOA on a musical odyssey, as we groove along to the Afrolatino drumbeats of Panamá; applaud the infectious stylings of a Colombian accordionist; feel the joy in a Peruvian brass band's lively blare; get chills from the rich, multipart a cappella harmonies of klapa singers in Dubrovnik, Croatia; and finally, after a comfortable Turkish Airlines flight, experience the mystical Mevlevi music of a traditional Sufi Sema ceremony in Türkiye.
USTOA member tour operators are experts at planning itineraries featuring rare access to musical experiences that will touch your heart and stay with you forever. Whether you simply close your eyes, listen and breathe, or leap to your feet and lose yourself in movement, your presence helps keep the world's diverse musical artistry alive.
CREDITS
CREATIVE DIRECTION:
Director/Producer/Editor: Alexander Peacock
Director of Photography: Bryce Prevatte
PARTNERS:
Dubrovnik Tourist Board
ProColombia
PromPerú
Türkiye Tourism Promotion and Development Agency (TGA)
Visit Panamá
Turkish Airlines
FEATURED ARTISTS:
Colombia: "Viva Colombia" - Gregorio Uribe
Dubrovnik, Croatia: Lindo Dance Ensemble, Kresimir Magic, Mario Lale
Panamá: “Viene de Panamá” – Afrodisiaco, La Escuelita del Ritmo
Perú: “Mix de Paucartambo”’ - The San Pedro Band
Türkiye: Sufi Musicians and the Whirling Dervishes - Alaaddin Örs, Gökhan Şahinkaya, İsmail Süzer, Mahmut Sayul, Murat Lale, Mustafa Ercan, Ömer Örs, and Sedat Bilgin
SPECIAL THANKS TO:
Colombia: Gregorio Uribe | Airport of Cartagena | Camara de Comercio de Cartagena | Las Américas Hoteles | Tourism Board of Cartagena | Poseidon Luxury Lifestyle Experiences | Movich Hotel | Candé Restaurant | Adolfo Mejía Theater | Beyond the Wall Cartagena | La Cocina de Pepina Restaurant | Ánima Restaurant | Alternative Travel Cartagena | La Serrezuela Square
Dubrovnik, Croatia: Maroje Zanetic
Panamá: Billy Herron (Folk Lab Studio) | Jeronimo Welch (Tour Guide Colon)
Perú: Jeremy Cornejo | Ayrthon Jarufe Páez
Türkiye: Burak Babadogan