About us
At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California. We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time....Read more
Company Name : Visit California
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News & announcements
  • 24 Feb 23

    2023 California Visitor’s Guide
  • 12 Jan 23

    Partner News
    Wellness breaks in California
      From yoga retreats to living like a monk, rejuvenating the mind and body is ...Read more
  • 12 Dec 22

    Partner News
    Eco-Friendly California Destinations
      If you are looking to support destinations that are doing their part for the ...Read more
  • 02 Nov 22

    Expert Hub
    Unique Wine Experiences in California
      As the fourth largest wine producer in the world, California is synonymous with wine ...Read more
  • 02 Nov 22

    Expert Hub
    California’s Newest and Most Iconic Luxury Hotels and Experiences
      Everyone deserves to be pampered, so do it in style at one of California’s ...Read more
  • 10 Oct 22

    Partner News
    Visit Native California Launches in Palm Springs with Tribal Support
      On Sept. 14, the Visit Native California initiative was introduced at day-long press conference ...Read more
  • 07 Sep 22

    Partner News
    Influencers Surf SoCal Beach Destinations in Lead Up to California Surfing Day
      To support surf destinations and build hype for California Surfing Day on Sept. 20, ...Read more
  • 30 Aug 22

    Partner News
    Rural Regions Enhance Marketing Efforts with Visit California Program
      Visit California’s rural marketing programs help rural destinations promote and manage visitation and accelerate ...Read more
  • 21 Jul 22

    Partner News
    Visit California’s Year in Review Highlights Record Marketing Success & New Programs Accelerating Recovery
      Visit California’s Year in Review for the fiscal year 2021-2022 highlights impressive results achieved ...Read more
  • 14 Jul 22

    Partner News
    ‘California Road Trips’ 2022-23 Features Eight Themed Itineraries, Sustainability Guide
      Begin your Golden State adventure today with the 2022/23 “California Road Trips” guide, now available ...Read more
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