50% OFF SUSTAINABLE TOURISM REPORT

DOUBLE STRENGTH REMEDY – HALF PRICE FOR VISION READERS

The 2009 Sustainable Tourism Report – now to be published on 31 March – is to incorporate both the report itself and a marketing guide. Previously sold as two individual units, both now make up a double-strength remedy for the economic trauma currently faced by the industry.

Said Editor Valere Tjolle: “Given the major issues we’ve all had to deal with over the last few months, it’s quite understandable if you’ve given little thought to what (sustainable) tourism will look like in 2030 and the key issues that will be important then!”

“For instance,

– Will 2030 be the beginning, the middle or the end of the next tourism upswing?

– What key marketing issues will be important to consumers – fair trade, carbon neutrality, environmental & cultural protection, other?

– Where will the market be – emerging countries, top ABC1’s, mass market?

– How far will they travel – domestic, short haul, long haul?

– Will they be travelling by car, air, train, ship, coach?

– Will destination certification be a major factor and who will be best placed to deliver this certification?

– Will it be the airline/tour operator/hotel’s responsibility to provide carbon-neutral travel arrangements, and how much will this cost?

– Will the carbon market have grown to the expected trillion dollar market and how important will it be to the tourism business?

– Will sustainability be an absolute expectation or a feature?”

“All these and more questions are addressed in the Sustainable Tourism Report 2009”

VISION on Sustainable Tourism readers can purchase the report pre-publication and both benefit from the report earlier than others AND get a 50% discount.

The report, entitled “Building and Marketing True Tourism Sustainability

in the Eye of the Storm.” Includes options for:

• Trading and benefitting through the recession – sustainably

• Key opportunities throughout 2009 and beyond

• Effective, low cost, sustainable marketing programmes

• Social network marketing

• Building sustainable bridges to the new tourism world

• Case studies

• Sustainability as competitive market advantage

• Top 50 global sustainable tourism movers & shakers

• Predictions from key global trade personalities

The Sustainable Tourism Report 2009 is intended as a key tool to identify, understand, implement and benefit from sustainable opportunities in a time of economic crisis and environmental, cultural, humanitarian and security challenges in the tourism industry.

The report will benefit anyone with an interest in sustainability operating in the tourism industry. In particular:

• Accommodation providers (from B&B’s to international hotel groups)

• Tour operators & travel agents

• Tourism attraction operators

• Ground handling companies & receptive agents

• Meetings, incentives, conference, exhibition organizers & venue finders

• Airlines

• Cruise & ferry companies

• Railway, coach, car hire and other transportation companies

• Tourist boards and destination marketing agencies– local, regional and national

• Community tourism organizations

• Banks & NGO’s with an interest in tourism

For full details of the double report (list price UK£200, US$300, EU€240) and the 50% pre-publication discount offer:

email [email protected]