AA poaches Peden for UK sales role
American Airlines has appointed an executive from the cruise industry to head its UK sales division.
Leslie Peden is currently sales director UK and Ireland for Royal Caribbean International and Celebrity Cruises. He will take over as UK sales director at AA from the end of October.
Mr Peden will report to managing director European sales and marketing, Matthew Hall, and will head up sales strategy for AA in the UK.
He takes up the role that Mr Hall vacated following a promotion in February. Mr Peden will be based in Hounslow.
Prior to working in the cruise industry, Mr Peden spent 12 years working in sales within the airline industry in both the UK and US, including a spell with Virgin Atlantic.
Royal Caribbean is in the process of recruiting a new sales director.
Report by Ginny McGrath
Ginny McGrath
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt