AAT Kings unveils ‘Wild Awaits’ campaign
Australasia specialist AAT Kings is prepping for the travel rebound to Australia and New Zealand with the launch of new campaign ‘Wild Awaits.’
AAT Kings’ new direction leans into the natural wilderness and spirited adventure of a holiday with AAT Kings.
Developed by award-winning, full-service creative agency Thinkerbell, ‘Wild Awaits’ focuses on the places, stories and tastes of Australia and New Zealand.
It showcases the landscapes food and drink, stories from local people and unexpected experiences on offer.
Thinkerbell worked alongside AAT Kings’ in-house marketing, web and design team to bring the new brand positioning to life via creative assets, brand identity, and content.
The ‘Wild Awaits’ campaign will launch in consumer-facing owned media, display, social, and BVOD.
Margot Windenburg, Senior Sales Manager, North America, for AAT Kings, said, “Wild Awaits brings to life AAT Kings’ 100+ year history uncovering these places, stories and moments so our guests can pursue their spirit of adventure. This is not just a comms strategy, but a philosophy embodied in our people and local partners.”
Learn more about : AAT Kings ( N. America ) AAT Kings ( Asia Pecific ) AAT Kings ( United Kingdom ) TTC ( Asia Pecific ) TTC ( United Kingdom ) TTC ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt