Abacus Branded Fares for MAS
SINGAPORE – Abacus International has launched Abacus Branded Fares with Malaysia Airlines.
In the first phase of the launch, travel agents in Malaysia, Singapore and Brunei will have access to the brand of fare families for Malaysia Airlines on the Abacus GDS system for the routes within and between these markets.
Brett Henry, Abacus International vice-president agency marketing said, “Abacus Branded Fares give travellers the options of having increased baggage allowance, lounge access, limousine services and other offerings on top of the basic flight services.
“This allows airlines like Malaysia Airlines to emphasise the true value of their fares instead of being price focused.”
Henry said both the airlines and travel agents are also able to have better yield management “as travellers will be able to see the difference in service, seat location, extra baggage surcharges etc among the various fares and may choose to pay more for flexibility and additional offerings”.
Ian Jarrett
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