ABTA targets students in pop up roadshow
ABTA has kicked off a two week University road show to educate students about the ABTA brand and the benefits of booking with an ABTA Member.
The association plans to meet over 17,000 students over the course of the two week road show, visiting seven campus universities (Edinburgh, Newcastle, Manchester, Sheffield, Warwick, Hertfordshire and Southampton) as well as reaching thousands more through social media.
The road show, which is part of the "Look for the Logo" campaign, consists of a mobile set with a ‘tiki-bar’ where students will be able to find out more about ABTA, enter competitions and meet ABTA and ABTA Member representatives to learn more about the brands.
Victoria Bacon, head of communications at ABTA said: "The Look for the Logo campaign is all about broadening people’s understanding of ABTA and the benefits we offer consumers, such as expert travel advice and the Code of Conduct ."
Diane
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