Accor bringing Fairmont hotel brand to Seoul
French hospitality giant AccorHotels has signed a management agreement for a new Fairmont hotel which will rise in the South Korean capital Seoul.
The Richard Rogers designed property will have 326 rooms, a rooftop terrace, spa, fitness centre, pool, conference hall and several restaurants.
Fairmont Ambassador Seoul is slated to open within three years.
It forms part of an integrated commercial development by Parc 1, which comprises a shopping mall and office towers in Seoul’s Yeouido financial district.
"AccorHotels has 30 years of experience in managing hotels in South Korea. We are very excited to announce this partnership where we can leverage on our expertise in hotel management to set a luxury footprint to introduce the Fairmont brand into the market," said Patrick Basset, COO, AccorHotels Upper Southeast and Northeast Asia.
Accor is significantly expanding its footprint in the Seoul market with the soon to open Seoul Dragon City development.
This major urban lifestyle development will feature four Accor brand hotels – a Novotel, Ibis Styles, Grand Mercure and Novotel Suites.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive