Active Hotels sprints ahead with Realrunner
Active Hotels has teamed up with www.realrunner.com, a dedicated running and fitness site and part of ‘The Naked Group’. The runners however remain fully clothed! Recently re-designed, realrunner.com has thousands of pages of content covering training, nutrition, injuries and an extensive race diary.
Up to 100,000 runners a day use the site which appeals to those using running as part of a general fitness programme as well as those interested in training for races – whether a 10k or a 26.2 mile epic! Realrunner is also the official online partner of the Flora London Marathon. A clickable Active Hotels logo is now present on realrunner.com, allowing a worldwide audience access to over 10,000 instantly bookable hotels.
Mathieu Astier, UK Distribution Manager, Active Hotels stated: “We are delighted to work with Realrunner which represents a brand new area of interest for Active Hotels, opening up a completely fresh source of bookings.”
In addition, a partner site to Realrunner called www.realbuzz.co.uk was launched on 7th April and Active Hotels will also be the hotel partner for this new project. This sports, health and lifestyle website will be supported by a significant marketing campaign and is anticipated to attract thousands of visitors a day.
Julia Burton Brown, Marketing and Relationship Manager, The Naked Group Ltd., said: “The partnership with Active Hotels offers our users a quick and slick way to book accommodation close to a race start. We look forward to rolling the service out to our other sites so that all our members can benefit from instant and convenient online hotel bookings.”
About Active Hotels: Active Hotels (a Priceline company), is one of Europe’s leading online reservation providers to the hotel industry. The company has approximately 10,000 hotels, which it promotes via its website, www.activehotels.com and through 1,500 distribution partners, including many of the market leaders in online travel. Active Hotels currently sell over 2 million hotel room nights per annum. See www.activehotels.com.
Media enquiries: Mandy Zakhour, European Media Relations, Active Hotels, [email protected], tel: + 44 (0) 1223 578134
About Realrunner: www.realrunner.com is published by The Naked Group, a specialist online publisher, established in 2000 by Tim Rogers, world record holder for the Global Challenge (a marathon on all seven continents of the world in 99 days). The site is aimed at beginner and intermediate runners and covers all distances from 5k up to marathon. Realrunner is the training partner of the hugely popular Race for Life series (160 5k runs in aid of Cancer Research UK nationwide) and also the online partner of the world’s favourite race, The Flora London Marathon, which takes place this year on Sunday April 17th. See www.realrunner.com.
Media Enquiries: Julia Burton Brown, Marketing and Relationship Manager, The Naked Group Ltd., [email protected], tel: 0207 902 0219
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