Adventure seekers choose ski holidays to reduce life’s stresses
Ski operators are being encouraged to target the 26% of adrenalin seekers who haven’t yet been on a ski holiday but would like to do so.
Another opportunity is offering new options to repeat skiers, according to the results of new research.
A survey carried out on behalf of Heathrow reveals that, while 31% head to the same skiing destination, an adventurous 29% try a different slope every time they go away, and are willing to travel for around three-and-a-half hours to experience something completely new.
Three-quarters who have been skiing say they feel they get to really unwind from the stress and strains of everyday life when they are on the ski slopes.
When choosing where to go, location and cost is the most important factor, followed by good value, travelling time and challenging slopes, according to the survey carried out via OnePoll.
The study of 2,000 people revealed one in five now turn to active outdoor pursuits to relieve stress, with half saying that playing a sport or being active is a ‘real release’ from the pressures of everyday life.
One in 10 have booked a skiing trip, while others have taken holidays to locations where they are able to try hang gliding, water skiing or surfing.
The study also found three quarters of Brits describe their lives as generally stressful, and 76% believe they’ve also got more susceptible to stress as they’ve aged.
But more than a fifth feel ‘completely free’ when they’re doing something that gets their blood pumping.
And a third say it makes them feel ‘alive’.
Just over 15% think an adrenaline spike helps them ‘get out of their own head’ and the same amount say it makes them feel free of stress.
Image by MonikaP from Pixabay
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026