‘Staycation’ not manufactured by UK travel firms
Tuesday, 15 Dec, 2009
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The number of trips to English seaside resorts rose by 24% during June, July and August despite the changeable weather, new figures reveal.
Statistics released by VisitEngland from the UK Tourism Survey claim to show that the “staycation” phenomenon was a reality this summer.
The number of holiday trips taken by Britons within England in the three peak summer months was up by 22%.
The amount spent increased by 20%, compared with the same period in 2008.
A rise in family holidays was also recorded, with a 33% increase in trips made by households with children.
VisitEngland chief executive James Berresford said: “There has been much speculation in the media that the staycation is a manufactured story by British travel companies, however VisitEngland have the facts and figures to verify its existence this summer.
“Holidaying Brits favoured England this year, learning that it’s possible to save money whilst still enjoying a great summer holiday – England has all the right ingredients.”
Self-catering holidays showed a marked gain in popularity with a 25% increase on previous year. Within this sector, camping and caravanning trips saw a rise of 21%.
More people also too day trips with visitor attractions seeing on average a five per cent increase in visitor numbers over the July to September period.
Three quarters of the attractions surveyed by VisitEngland said they had seen more visitors compared to the same period last year.
VisitEngland focus group research undertaken earlier in the summer revealed that although cost remained a dominant factor in choosing their destination, a ‘lost generation’ of young people confessed to feeling almost embarrassed at the lack of knowledge of their own country, encouraging them to rediscover England.
People also cited the media as an important influence and the widespread coverage of the “staycation” trend made people want to try it out for themselves.
Berresford said: “These latest statistics prove that the staycation has reigned over the course of 2009, especially gripping the nation most evidently over the summer months.
“With people tightening their belts and forgoing overseas travel for a break at home, the staycation stopped being about ‘staying in your house and your own garden’ and became all about getting out there and enjoying the best of England, from exploring new towns and cities, camping, visiting attractions and enjoying a variety of activities.”
by Phil Davies
Phil Davies
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