Agents consult social network sites for advice

Thursday, 13 Nov, 2007 0

TripAdviser, IgoUgo and YouTube are the sites most used by business travel agents and leisure travel agents to review hotel ratings before passing on advice to travellers, according to an Amadeus poll.

The study, which looks at the increasing popularity of user-generated content, found 100% of business agents compared to 87% of leisure agents turning to the resources for help.

Findings also revealed that although most agents agreed Web 2.0 and user-generated content has effected how people book travel, more than half of the respondents said they did not use the sites in the course of their everyday work.

Of the UK leisure agents questioned 59.7% said they did not use the review sites when making bookings compared with 63.8% of business agents. In addition, 90% of business agents said they could see a time when self-booking tools would include user-generated content such as reviews.



 

profileimage

Linda Fox



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...