Agents consult social network sites for advice
TripAdviser, IgoUgo and YouTube are the sites most used by business travel agents and leisure travel agents to review hotel ratings before passing on advice to travellers, according to an Amadeus poll.
The study, which looks at the increasing popularity of user-generated content, found 100% of business agents compared to 87% of leisure agents turning to the resources for help.
Findings also revealed that although most agents agreed Web 2.0 and user-generated content has effected how people book travel, more than half of the respondents said they did not use the sites in the course of their everyday work.
Of the UK leisure agents questioned 59.7% said they did not use the review sites when making bookings compared with 63.8% of business agents. In addition, 90% of business agents said they could see a time when self-booking tools would include user-generated content such as reviews.
Linda Fox
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt