Agents consult social network sites for advice
TripAdviser, IgoUgo and YouTube are the sites most used by business travel agents and leisure travel agents to review hotel ratings before passing on advice to travellers, according to an Amadeus poll.
The study, which looks at the increasing popularity of user-generated content, found 100% of business agents compared to 87% of leisure agents turning to the resources for help.
Findings also revealed that although most agents agreed Web 2.0 and user-generated content has effected how people book travel, more than half of the respondents said they did not use the sites in the course of their everyday work.
Of the UK leisure agents questioned 59.7% said they did not use the review sites when making bookings compared with 63.8% of business agents. In addition, 90% of business agents said they could see a time when self-booking tools would include user-generated content such as reviews.
Linda Fox
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements