Airbnb said to be planning luxury tier
Airbnb Inc is reportedly mulling yet another new service, this time targeting cashed-up one percenters.
Bloomberg reports the home sharing platform will pilot ‘Airbnb Lux’ in some markets by the end of the year.
Aimed at well-heeled travelers, the service will feature luxury homes, mansions and penthouses that will each be personally inspected.
It is a separate tier from the previously reported Airbnb Select, which will focus on homes with hotel-like amenities.
Airbnb may well use one of its recent acquisitions to support the new high-end service.
It bought full-service villa rental company Luxury Retreats earlier this year, which lists about 4,000 luxury villa rentals.
If the initial pilot program proves successful, it could be rolled out to more markets.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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