Alpine Luxury Club Opens with New Avatar
Built underneath one of the town’s oldest buildings, The Bristol Hotel (1963), Coco Club (formerly called Tara) has undergone a major £1m refurbishment with a slick alpine interior.
City slickers opened the first luxury VIP members’ club in Verbier serving spectacular sharing cocktails from leading London mixologists, boasting opulent interior design, international DJs, Coco Club Snow Bird hostesses, an exclusive mountain concierge service, and hosting decadent parties for winter events, that include Bougis’ first Alpine Party and the 2008 Gumball Rally Finale.
Located bang in the middle of Verbier, in the Swiss Alps, Coco Club will confirm the resort’s status as the winter playground for the international jet-set, adventurous weekend skiers, the Ibiza and St Tropez elite and celebrities including Hugh Grant, Jamie Oliver, James Blunt & Richard Branson, who opens his brand new luxury ski chalet The Lodge this season.
The club has a capacity of 400 which will be split into 3 distinct sections and can seat 230 guests at 30 tables and 3 private rooms. The interiors include hand painted wallpaper, studded lights, white fur curtains, luxurious leather booths, crushed velvet stools, gold leaf plaster walls inspired by mountain cliffs (using a creative technique inspired by Donna Karen, Bond Street) and a Swiss alpine granite long bar.
Drinks have been created by London mixologists (responsible for Madonna’s favourite Rum Treasure Chest cocktail at Mahiki). The luxurious Chalet Coco Champagne Cocktail serves six and is presented in a hand-carved ice chalet. The drink has to be ordered a week in advance and at 1,250CHF (£500) it the most expensive sharing cocktail in the Alps.
Verbier’s legendary off-piste runs lend their names to drinks including LaMarlene Martiniand The Stairway to Heaven. Classic cocktails come with ice-shard stirrers and will be served by CocoSnow Birds styled in fur gilets by the owner of London’s 10 year old fashion boutique, Mimi London.
Founder VIP membership and Coco Club’s Concierge Service is by invitation only, costs 2,500CHF (£1,000) for the winter season and is restricted to 50 people with a waiting list. Benefits include a personal reservation hotline from London, VIP access via a secret lift, use of the Snow Leopard Private Room, chauffeured transfers from Coco Club to chalets between 2am and 4am, private hire of Coco Snow Birds and mixologists for après-ski cocktails in the chalet from 5pm-9pm. Entry to Coco Club for non-members is by reservation only and costs 50CHF (£20).
VIP membership applications & reservations are available at www.cococlub.ch
Report by Chitra Mogul
Chitra Mogul
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