Amadeus flies a banner for the airlines
BANGKOK – Amadeus has launched a distribution solution for airlines with the roll out Amadeus Banners.
Amadeus Banners is the first new development from a range of airline merchandising features through the Amadeus Airline Retailing Platform. Finnair as the first customer.
Amadeus Banners said its technology allows airlines to communicate their news to a selected target audience and at the most opportune time.
Displayed in a graphical format, or banner, advertising messages are triggered based on the flight entry request, facilitating greater awareness and ensuring the relevancy of the information to travel agents.
Amadeus said this allows airlines to communicate more efficiently on routes, promotions, special offers and ancillary products to the travel agent’s desktop, “who can thus provide enhanced consultation to the end customerâ€. 


Jarkko Konttinen, head of global marketing communications, Finnair, said the Amadeus Banners format was more visually powerful “and has provided us with the maximum impact for our (advertising) campaignâ€
“In addition to this, with the advanced reporting capabilities we have been able to accurately analyse the effectiveness of the campaign and track our return on investment.â€â€¨â€¨
Frédéric Spagnou, vice-president, Airline Business Group, Amadeus, said being able to promote and retail products through the travel agency channel would help airlines gain competitive edge “by maximising their selling opportunities beyond simple price and route differentiationâ€.
“This enhances their ability to drive incremental revenues and also helps travel agencies to better understand qualitative or quantitative differences between offers, therefore enabling customers to select their perfect choice with more accuracy.â€â€¨â€¨
Amadeus has also launched Amadeus Flight Features, which complements Amadeus Banners in helping airlines differentiate their brand and better communicate their offer through the travel agency channel.
An airline can choose to display the added value features of their on-board, ground or other services linked to a specific flight that could determine the traveller´s choice. 


Ian Jarrett
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