Ambassador Cruise Line taps Harding for onboard retail
Ambassador Cruise Line announced the appointment of retailer Harding to deliver onboard retail offering for guests onboard the Ambassador ship, Ambience.
It has agreed an option to manage retail for second upcoming ship, Ambition.
Ambassador is the first British cruise line to launch in the UK in over a decade.
Sailing from London Tilbury, the no-fly itineraries are predominantly aimed at the 50-plus traveller.
Ambience sets sail on an inaugural cruise on 6 April this year and Ambition will enter service in 2023.
Harding will provide the onboard retail experience, including sourcing products for Ambassador’s guests to purchase whilst at sea, including fine jewellery as well as costume jewellery and watches, beauty products, toiletries, and electricals.
It will also supply Ambassador Cruise Line merchandise, clothing, bags, sunglasses, and accessories.
Bob McGowan Head of Guest Experience says “We chose Harding as Ambassador’s cruise travel retail partner as they are one of the global leaders in onboard retailing and services. They deliver on commercial performance and help build partnerships that will offer us and our guests relevant brands and great service”.