Amex creates online community

Friday, 30 May, 2008 0

In a nod towards the increasing importance of brand presence within social networking, American Express has launched its own online travel community for card members.

Amex’s MembersKnow forum will allow users to share travel tips and make recommendations to other members. Amex has discovered that its card members are 90% more likely to travel frequently and abroad than those who are not.

Users will also be able to pass comment and correspond with editors at Travel + Leisure magazine which is owned by American Express Publishing. Editors will initiate online conversations with users on hot travel topics and also dole out expert advice.

Members can also see the most popular places where other members stay and eat around the globe.

Amex director of content and community development Pepper Roukas said: “American Express designed Members Know to serve as a meaningful forum for Card members to connect, share travel knowledge and expertise, and have dialogue with Travel + Leisure editors who are part of the American Express family.

“If you’re venturing off to a new travel destination, you know the best advice comes from avid travellers with discerning tastes which is what makes a community of Cardmembers so unique.”

by Dinah Hatch 



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...