Anguilla Tourist Board appoints first homegrown chief marketing officer
The Anguilla Tourist Board has unveiled Kendisha Hall-Prentice as new Chief Marketing Officer.
It’s a milestone appointment as it’s the first time an Anguillian has been appointed to the Chief Marketing Officer role at the ATB.
Hall-Prentice brings years of experience in hospitality and tourism marketing, hospitality education, destination management and entrepreneurship.
“This appointment represents a proud moment for Anguilla. Having the first Anguillian serve as Chief Marketing Officer at the Anguilla Tourist Board reinforces our commitment to empowering local talent,” said Cardigan Conor, Minister of Health, Tourism and Sports.
Hall-Prentice’s industry experience comprises destination marketing and promotions, brand development, and stakeholder engagement.
She worked alongside industry partners and tourism stakeholders to advance business development and elevate service standards.
Hall-Prentice added: “I am deeply honored to serve as CMO and I look forward to working with our partners and stakeholders to elevate Anguilla’s global brand, drive meaningful demand, and firmly position the island as the number one destination in the Caribbean.”
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