APT appoints new Marketing & CRM Manager
APT & Travelmarvel has appointed travel industry marketeer Darren Birch to the role of Marketing & CRM Manager, UK & Ireland.
Birch joined APT this month, and is the latest in a strategic recruitment campaign.
It has grown its UK headcount by 30% in recent months as investment in trade support continues.
Reporting to Katie Elson, Head of Marketing, Birch will oversee APT & Travelmarvel’s marketing and CRM team.
He will bring the operator’s B2B and B2C campaigns and new product to market in 2024.
Birch has a wealth of travel cruise agent-facing industry experience.
He held Sales Manager positions with Virgin Holidays, an eight-year stint at Emerald Cruises as UK Brand Manager and Global Brand Manager, and, most recently, an interim position with Travel Counsellors as Customer Marketing Manager.
His initial priorities are to optimise campaigns, incentives, tactical offers, assets, and training to helping cruise agents boost their sales.
Birch and his team will populate the APT Agent Club with sales, marketing, digital and training materials, as well as keeping the Club’s community of agents informed about fam trips, incentives, and special offers.
Birch said: “The Marketing & CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment.”
Related News Stories: APT appoints Darren Birch as Marketing & CRM Manager ... APT brings in former Emerald brand lead Darren Birch - Cruise ... Birch takes up new marketing role with APT & Travelmarvel | News ... Ready for Powerful CRM Software from Aptean CRM Software to Manage Sales Leads and Marketing ROI Knock CRM Free Appointment Scheduling Software and Booking App | Square Sales & Marketing CRM Software for HVAC, Plumbing, and Field ... Apartment Marketing Services | Bonfire CRM PERSONNEL/ADMINISTRATIVE AFFAIRS COMMITTEE JUNE 3 ...
Learn more about : APT Travel Group ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt