Aruba’s tourism growth defies gloomy economics
Wednesday, 14 Jan, 2011
0
Volcanic ash cloud, a gloomy recession and purse-tightening austerity measures did not stop Caribbean idyll Aruba from seeing large rises in visitor numbers, according to the destination’s tourism stats.
The island saw a 26% year-on-year lift in visitor numbers in 2010, with the figure rising from 11,512 to 14,539. This builds on 2009 when the numbers went up by 28%.
The Aruba Tourism Authority is looking to capitalise on its growing popularity and has begun a £300,000 advertising campaign which includes posters on London bus sides, Tube advertising and 125 London and Manchester black cabs getting Aruba liveries.
There are now also 30 UK operators featuring the destination.
Aruba Tourism Authority UK director Joanna Walding said: “Despite the recession, ash clouds, the World Cup and economic uncertainty, Aruba had another record year and has remained one of the fastest growing destinations in the Caribbean for British holidaymakers.
"We have now firmly established ourselves as one of the top ten destinations in the Caribbean for the UK market and we are second only to the Netherlands in generating visitors to the island among all our European markets.
by Dinah Hatch
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports