Association CEO’s consider meeting planning top priority
Meeting planning is second only to executive management as a key function of associations, according to the 2005 Association CEO Survey released by the Professional Convention Management Association (PCMA).
When asked to identify functions important to the mission and revenue of their organizations, 96.7 percent of CEOs ranked meetings/events as “important” or “very important.” This ranked ahead of numerous other functions, including membership development, education, communications, publications, legislative/regulatory affairs, and others.
Conferences, meetings, and trade shows are important revenue producers for associations, generating more than 40 percent of revenue for the associations surveyed. Nearly 30 cents of every revenue dollar came from conferences and meetings, and trade shows generated nearly 12 cents of every dollar. More than four of five CEOs (84.6 percent) confirmed that conferences, meetings, events, and trade shows produced net revenue.
The skills that association CEOs considered most important in a senior meeting planner were meeting logistics/coordination, budgeting/financial management, contracting/negotiation, and leadership.
Charles Kao
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